Although some mobile device manufacturers achieved four million fewer new phones in the third quarter of this year, some mobile device manufacturers achieved great results. One of the winners of what happened is Samsung, and the result of Xiaomi is really great.

The top three analysts, IDC, Counterpoint Research (CR) and Canalys, have also confirmed that Samsung delivered the best performance in the third quarter of 2020: the South Korean giant sold 80.2 million devices worldwide in early July. and at the end of September, an increase of exactly 2 percent over the previous year. (Counterpoint counted just under 79.8 million phones sold in the quarter.)

Huawei’s performance is now worse than the previous year, but for the moment it ranks second in the global manufacturer rankings: the China-backed company sold 50 million new phones in three months, 15-16 million less than its performance. similar newspaper last year.

Xiaomi, thirdly, explodes like a rocket. The Chinese manufacturer, also improving its position, came in third place with a profit of 47 million. According to Canalys, this is a 45 percent increase over the same period last year. One of the reasons for the enormous business success is the significant expansion in Europe: previously they decided to open only more than 100 new stores on the continent, but of course it is not a disadvantage to get us more mid-range phones for 20-30 thousand guilders cheaper than the competition. The other reason, perhaps more important, according to the analyst, is that the manufacturer is expanding in emerging markets in the same way.

Next on the list is Apple, which ranks in a worse position than last year: the American manufacturer fell back to fourth place with the advance of Xiaomi, although the situation is not so bad. The company has sold 43.2 million iPhones (41.7 according to CR), which is one hair short of the performance produced in the previous period. In addition, they do not have any financial problems, the brand has become the most valuable brand in the world for the eighth time in a row. And there’s a lot of interest in their newer phones again, but we’ll find out exactly how much from the following measurements.

In the last three months, a total of 348 million new smartphones have been sold, which is not a small number, but by no means a record: exactly four million devices less delivered than in the previous period.

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