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The Spotify subsidiary offers an interesting opportunity to users.
Last year, the music streaming provider bought a podcast platform called Anchor for $ 140 million. Anchor software allows you to convert video chats and video conferencing conversations into podcasts. The process is extremely easy to implement. All you need is audio recordings of programs and services like FaceTime, Google Meet, Instagram Live, Skype, Twitch and Zoom. Anchor supports the use of .mp4 and .mov files, and allows you to trim content and add background music and music effects to your finished material.
Video conferencing is an important benefit to podcast makers during a coronavirus epidemic. Although the guests in the footage may not know each other physically, you can create content that looks natural.
Applying for a business is free, however capturing audio with other software can be expensive. For example, in the case of Zoom, it is only possible to record audio recordings in the case of the premium version. YouTube content is another problem because video link links don’t work in Anchor and must first be converted to videos.
Finished podcasts can later be uploaded to Apple Podcasts, Breaker, Castbox, Google Podcasts, Overcast, Spotify, and other platforms.
As for Spotify, it was revealed last year that it also wanted to conquer the podcast market, which is why it has acquired two companies in recent months. One was also behind Gimlet, the most popular podcast show, while the other was Anchor. In August 2019, the streaming provider indicated that podcast operators were able to access usage data, which until now had had difficulty accessing this information that was important to them.
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