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The coronavirus did not help in the first trimester, but the fall flight started earlier.
It is not the top phone that makes the brand, however it is important to ascend to have a flagship that has matured to the brim at the top, which can be proudly displayed, not by the way, per-device benefits are higher after . The breakthrough for HMD Global would have been the Nokia 9 PureView, but it turned into a delay and customer disinterest when it finally hit the market in the second quarter of 2019, symbolically ushering in the slowdown in both number language . Counterpoint investigation graphic.
(Source: NokiaMob / Counterpoint Research)
Sales peaked at 4.8 million units a year ago (Q2 2019), followed by 3.8 (Q3), 2.8 (Q4), and more recently 1.7 million (Q1 2020). Although this latter figure has undoubtedly been mentioned by the coronavirus, the annual decrease of almost 50% is still beyond the global situation and the second quarter could be even more problematic.
Front-line devices shed a lot on a manufacturer’s reputation, but the Nokia 9 PureView has spoiled the perception of HMD phones [+]
It’s hard to tell a new Nokia smartphone right now, which is put in terms of price / value, and you can only hear rumors and half information about the upcoming flagship. The first quarter, of course, was used by everyone (except Realme, who is leading an exhilarating career), as we already reported in Omida’s polls, and Counterpoint has reached similar numbers.
