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Tesco’s exit from Poland is not an ominous sign, but rather a good opportunity for the Hungarian subsidiary to strengthen its regional role, said Zsolt Pártos, Managing Director of Tesco in Hungary.
The operation of the chain of stores has naturally changed because of the curfew and the protected shopping time zone for the elderly. As the coronavirus epidemic has been a part of everyday life since March, several textbooks have been produced prior to the measures taken in the context of the second wave. Thus, they did not detach from the reduction in opening hours and the designation of the morning time zone of two hours for those over 65 years of age. Zsolt Pártos told World Economy. They also came under enormous pressure during the spring phase of the pandemic to respond quickly and effectively – that is, to ensure the safety of their employees and customers, as well as to be able to serve panicked shoppers. After the first knee-jerk reactions, the population soon abandoned superfluous stocks after realizing that the supply chain was fluid and there was no shortage of food. They find that this is no different since then. In the same way, the use of a mask and distance did not have to be imposed on customers, the vast majority being partners from the first minute in the application of precautions.
The big question now is whether, after the company’s departure from Poland, Tesco’s regional role in Hungary can become stronger, or if the company can also leave this market. Zsolt Pártos emphasized that the market, which in many cases is considered by the parent company as a common group worldwide, has melted from four to three countries. It has long been seen that the situation in Poland is completely different from that of Hungary, the Czech Republic or Slovakia, it has been operating at a loss for many years, with a market share of only about 5%, while other countries they have a balanced return. , Weighing in excess of 10-15 percent in food retail. The Polish has long been a separate Tesco girl with unique challenges and solutions, and the other three markets, including the Hungarian, may form a smaller but more promising unit in terms of growth potential and profit potential. It is also a good opportunity for the Hungarian Tesco that the added value of the central structure can be concentrated in these three countries, planning can be more supported and operation can be more efficient.
It was also talked about The Hungarian network was restructured, which in many cases was accompanied by a decrease in acreage and product offerings. A few stores opened over twenty years ago, and since then, customer needs have changed a lot that hasn’t been physically mapped for a long time. First, the acquisition of a significant portion of non-food products moved into the virtual space and now similar trends are emerging in food. At the same time, a reasonable reduction in shop floor space provided the opportunity to host clothing stores, restaurants, a pharmacy or a post office, creating a more complex and attractive range of services.
Soon you will be able to live on the site of the old Tesco stores.
After its withdrawal from Poland, Tesco is selling several of its old properties there. Now it is clear what will be the fate of some of them. As Origo wrote, by the end of last year it was certain that Tesco would withdraw from the Polish market. Tesco operated around 350 stores and hypermarkets in Poland and has been speeding up negotiations with potential candidates to take over the stores since the fall.
Their annual investment framework is a trade secret, but Zsolt Pártos told the newspaper that the renovation is ongoing: on the one hand, they are dedicating significant resources to modernizing aging commercial properties, and on the other, they are focusing on digital developments. , including the online channel.
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