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“Our brains receive more than 40 billion pieces of information per second, 40 of which we are aware of. Also, our decisions are 90-95% based on emotions, yet virologists try to convince people with rational arguments. Unlike the counter, which consciously uses the means of persuasion. That is why the number of virus deniers increases day by day ”, he emphasized. Dr. László Bogár Újszászi persuasion expert, professor at Corvinus University in Budapest. According to the Hungarian persuasion researcher, communication professionals should also take up the fight, not just virologists.
Many Hungarian virologists have already drawn attention to the danger of the increasing number of deniers and anti-vaccines of viruses and epidemics in Hungary. Jakab Ferenc, according to the head of the virus laboratory at the János Szentágothai Research Center of the University of Pécs
many people no longer take the use of masks and distances seriously, consider precautions unnecessary,
and believe those who say that there is only panic, that there is no real epidemic. This problem is present not only in Hungary, but also in many other countries. Just over 12 percent of the Romanian population say the coronavirus is a fiction, according to a survey commissioned by Novel Research on behalf of Provident Financial Romania.
According to Dr. László Újszászi Bogár, this is not surprising, because the human brain works exactly the same way anywhere in the world. “When we think, our brain extracts glucose from the body, which our body wants to turn off quickly. Experts have even shown that when we have to choose between alternatives, the same part of our brain is activated as during the sensation of pain. So our brains get punished if we think a lot. “
According to the researcher, in addition to simplifying our decisions, it is also worth highlighting the key role of emotions. Several brain researchers have shown that patients who have a damaged part of the brain responsible for emotions had a hard time making decisions, even simple decisions about when to discuss the next appointment.
“So if we don’t appeal to emotions during persuasion, we can’t be successful.” Because this often lags behind experts, most people share pseudoscientific views that are rich in such elements, he noted.
Counterfield relies on emotions effectively countless times.
They build a common image of enemies, use individual stories instead of statistics, and give concrete and tangible explanations to questions, even if they are professionally untrue. By providing this kind of information, people’s brains can save cognitive energy and thus find what is said most compelling. In contrast, professionals, virologists, would use statistics, give uncertain answers, and ask additional questions, often suggesting uncertainty. Complex and uncertain expert opinions on the use of masks are one of the reasons why more and more people do not wear masks on the bus and in stores.
“However, the truth can also be communicated effectively with the tools of the science of persuasion. Until professionals begin to adapt to the functioning of the human psyche, the number of virus and epidemic deniers in Hungary will increase dramatically, ”the expert emphasized.
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