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Apple’s biggest product launch this year was inaugurated by Apple CEO Tim Cook at the company’s California headquarters in Cupertino. Cook noted that home has received more emphasis this year as a place for everyday life and featured the first player on the list of color products:
The HomePod mini is a less expensive version of the HomePod smart speaker, rumored to be available for $ 100 and can be controlled with verbal commands via the Siri assistant.
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According to preliminary rumors, the new iPhones will support 5G, which means fast wireless internet even in high-density areas. Cook gave the floor here to Hans Vestberg, CEO of mobile service provider Verizon, who demonstrated the benefits of the next generation mobile network. This was necessary because the 5G network was not available everywhere in the main US market, so a bit of breath ran out. Competitor Samsung has had 5G-enabled phones since last year and has sold 6.7 million of them worldwide.
The new iPhones have gotten thinner and lighter and feature a six-core A14 Bionic chip with a quad-core graphics processor built on the 5-nanometer technology introduced in the iPad. To take advantage of the latter, new phones are coming to the popular League of Legends swordsman-wizard sports game.
The new device will come with two cameras: a 12-megapixel wide-angle camera and an ultra-wide camera. At the same time, the MagSafe charger, which can be used to charge the phone and the smartphone at the same time, returns in a renewed form. In addition, a practical card holder pocket can be clipped onto the magnetic closure system.
- The smallest is the iPhone 12 mini with a 5.4-inch screen. Before there was no such thing as an iPhone mini with a name. It will be available in white, black, red, blue and green with 64, 128 and 256 gigabytes of storage. Pricing starts at seven hundred dollars.
- The iPhone 12, a standard phone with a 6.1-inch screen, an aluminum body and a special ceramic-coated glass screen, will be available for $ 8,000 in colors and memorabilia similar to the mini.
- The $ 1,000 iPhone 12 Pro will be the most powerful model, also with a 6.5-inch screen, stainless steel body, in gold, silver, graphite gray and blue. Available with 128, 256 and 512 gigabytes of memory.
- The iPhone 12 Pro Max will cost 1,100 dollars, a larger version of the Pro with a 6.7-inch screen with the same options.
The iPhone Pros are capable of recording high-resolution 4K video at 60 frames per second.
The two most expensive models incorporate the LiDAR sensor, or laser range finder, already introduced in the iPad Pro, which also detects the depth of the image and benefits from augmented reality (AR) applications in addition to photography.
What was not presented
One of the most likely introductions seemed to be Apple’s new headphones, AirPod Studio. At least that’s what suggested that the Bose, Sonos, and Logitech headphones that had been available until then were discontinued at the Apple store.
Many were eagerly awaiting the three-year Apple TV box makeover. In August this year the first news came that the company is hard at work on the Apple TV 4k, for which a suitable remote control for a new game is being prepared.
There was also a slim chance that after the split with Intel, Macs with their own designed and manufactured ARM architecture processor would be announced, but the two-year transition process is unlikely to rush and take advantage of the new two and a half months. of this year. processors.
(Cover image of Tim Cook at the iPhone 12 premiere on October 13, 2020. Photo: Brooks Kraft / apple / Reuters)
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