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You have to leave it there, you will be quite amazing if you erase everything, fools, trolls need patience
– This is how everyone sees the handling of negative comments and evaluations from professionals and owners of online sales companies who were present at the Magyar Telekom press conference on Tuesday, where they talked about how well SMEs could wear gloves before the Covid-19. epidemic crisis, that is, how they try to survive.
István Iski, director of Magyar Telekom’s SoHo-SMB division, said in a study conducted in May that in the first wave of the virus, SMEs were asked about the impact of the restrictions on their businesses.
It turned out that those who were prepared in time for such situations had a more pronounced digital presence, were much more bulletproof, and were more likely to survive the first shock waves of the pandemic.
“But they didn’t stop here, they learned from the first wave what to focus on, they made more improvements, because they realized that they would benefit from running as many business processes and work processes as possible online.” Iski added.
The first wave of the virus was a completely new situation for consumers and buyers alike. They have been locked up in their homes and, more importantly, have been unable to routinely, almost immediately, access the services to which they have access without any hindrance in the normal course of their lives. There was no bread, milk, other food at home, what did people do? – He asked the question at the press conference. They wrote what they needed on the Internet and commissioned it. According to the regional director, trust is also essential here, one thing is that you expect speed from a service provider, but you also take into account the type of feedback you find in the customer interface, and if you become a regular customer. , you won’t mind either. to find a solution to the problems, write to the service provider and how quickly they respond.
The results of the representative survey carried out in September, that is, examining the second wave and interviewing 800 people, were already presented at the event by János Klenovszki, executive director of NRC.
We have been investigating the field since the birth of the Internet, we can see how the use changes, users are increasingly aware, they seek SMEs to solve their problems, that are actively present on the Internet with their services.
He outlined. As you said, if a business operates with engaging enough messages and we are in the first two pages of a Google search, we have a good chance of succeeding, gaining an edge over those that advertise traditionally and offline. It should be added that
online presence is no longer a curiosity today, but a basic requirement.
Klenovszki sees transparency in the digital world as increasingly important, despite the fact that Hungarians basically hide how much they earn, how much they spend, in general, almost everything that has to do with their money cannot be done in an online sale. the service provider hiding the prices, it should be clear there, what, how much it costs, in a healthy market environment, full transparency is definitely an advantage.
As director of the SoHo-SMB area of Magyar Telekom, he is also director of NRC
Adequate response time from service providers is critical, a person in trouble who has a pipe break in their apartment will not have to wait 24 or 48 hours for a response: the mechanic will come in an hour and can also pay with card.
The other main lesson from the research is that it is not possible to do everything at once, nor be successful in everything in the digital space. The entrepreneur must assess exactly what customers expect of him and continue down that path, with constant feedback and, in some cases, criticism from customers. According to the expert, a simple website for 2020 is not enough, say, based on a hairdresser or other beauty care areas, Instagram, without other targeted advertising can keep a maximum of a small number of guests, but there will never be a great track.
(Cover image: MTI / Rosta Tibor)
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