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While schools are closed in turn, while authorities punish if someone does not wear a mask indoors and nightclubs have to close at eleven o’clock at night, registration has begun for an event called Fitbalance, organized by the Budapest Sports Arena. Behind the organizers is almost certainly the duo Sarka Kata-Gaál Cecília.
And you have to jump
You are excitedly announcing the Fitbalance event from October 3-4. A two-day event with one hundred exhibitors, artists in the Arena, and another 6,000 square feet of outdoor space. Looking at the photos from the previous year, the atmosphere is guaranteed, already for those who like to jump to the rhythm for hours. The exact program of the event, which marked the change in lifestyle, healthy lifestyle and fitness, is not yet known, but before that, coach and fitness guru Réka Rubint and world fitness champion Alexandra Béres were the two magnets. among many fitness celebrities.
The countdown continues on the event’s Facebook page and website as well, with everyone anxiously waiting for the doors to open. It is not surprising. The event was originally announced for May 23, but then the emergency faded along with many other events and programs. Then, as with so many massive sporting events, the date was changed, so Fitbalance was postponed to October 3-4. At that time, of course, it was not yet possible to know what would happen in mid-September.
So far, the organizers have not said a word about the coronavirus, so if they really want to organize the event or how they plan to take the necessary precautions. Of course, it is already a question of what precaution is in this case. According to the regulation that just came into effect on Monday, nothing needs to be done.
That is, neither a personnel limit nor the use of a mask is mandatory for the event. According to them, it is not necessary to talk about it.
According to the regulations, the masks must be used in public transport, shops, cinemas, circuses, theaters, cultural institutions (such as libraries, archives, museums), shops, shopping centers, except for guests who consume in catering establishments and those who do sports activities. And so a fitness event can be sold as a sporting event even if we don’t jump a single four-inch for two days. The event is also not subject to the 500-person limit, as it was specifically extended to music and dance events by decree.
All in all, therefore, up to thousands of people can jump completely without a mask for two days at the Sports Arena in early October.
Sports business
Fitbalance is an event dating back over ten years, organized by fitness specialist Csaba Bara until 2019. The event was developed thanks to the enthusiasm of the organizers, but no outstanding commercial results could be achieved. Until 2019. At that time, it was no longer Bara, but Digital Minds Kft. Who took over the organization (the company will be discussed later). And then the car got huge.
Instead of the original concept, a classic entry fee event, the event became free, and this decision was immediately honored, among others, by Szerencsejáték Zrt., MVM and Antenna Hungária by becoming partners of the event, this year Antenna Hungária no longer however, Szerencsejáték Zrt. and MVM does. In addition, the Ministry of Human Resources also placed his esophagus at the bottom of the page. The media partners are TV2, ATV, Femcafé and Bors.
But what does this have to do with the wife of former propaganda minister Antal Rogán, Cecilia Gaál and Kata Sarka? Definitely more than anything. Last May, before the then Fitbalance event, it turned out that Digital Minds had taken over the organization, and Fitbalance (or the name) was bought by the then duo Rogán-Gaál and Sarka. It is not known exactly what happened, as Bara had corrected the media at the time, saying that she had never owned Fitbalance (there is no such company in operation), so she could not even sell it.
However, neither Bara nor the two businesswomen disputed that in 2019 Rogán-Gaál and Sarka were already coordinating the events.
This is not the first time that Digital Minds Ltd. has come to the fore when it comes to the business affairs of the two women. One of the founders of the company, Bence Vízvárdi, was already a creative producer when she organized the Beauty of Hungary contest, even with one and at the end of her name. This event was long the flagship of Nakama & Partners Kft., Owned by the two women, and since then the Santa Claus Factory and Femcafé Inspiring Women’s Night have been updated. Last year, Digital Minds ran a contest invented by the ladies, the Also organizing a National Running Competition. Professional assignments were given to the Budapest Sports Office with decades of experience, and the garrison was done by Digital Minds.
It is not yet known how much math came out for Digital Minds and Nakama Partners, as last year’s report will have to be submitted only at the end of September, given the epidemic situation.
(Cover image: Participants in the FitBalance Arena in 2015. Photo: Zoltán Balogh / MTI)
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