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Physical stores did not like November this year, the long-awaited churn of outbound customers did not want to show up, more people did not crowd into stores during the special consumption period of the year than ever before.
Black Friday, which has been popular in Hungary for many years to avoid technology overload and physical weight, was announced by many stores 1-2 weeks in advance and extended their promotions for several days or even weeks, well, and for assuming the expected high traffic and also to maximize revenue. However, according to data from LocSight, which provides a real-time BigData-based service based on anonymous mobile phone location data, this didn’t really help the moderate number of visitors compared to before.
While the November traffic that peaked on Black Friday in 2019 was in fact a noticeable spike in curves, this year the number of visitors to brick-and-mortar stores in November, including the last week of Black Friday, was practically uniform, adding that more people always went shopping on weekends. .
In terms of visitor numbers, the Black Friday weekend was just 4% above the average for November weeks for shopping malls.
The same value is 3.5 percent for Auchan and Tesco stores and 5.2 percent for retail parks, said Tamás Hegedüs, one of the group’s analysts, at CBRE Hungary and Helix Consulting.
In this sense, the winners of the joint competition on the Pest and Csepel side were the Arcade, the Pole and the Westend. In Buda, Allee and Mammut compete closely for the title of the busiest square in November, followed by MOM Park and Campona. Among the “suburban commercial parks” in Pest County, the so-called commercial parks, High in Vecsés, Market Central attracted the most visitors in November. This is followed by the Premier Outlet Center, followed by the Buy-Way and Stop Shop III. and IV. district units.
This time, Auchan won
LocSight
In the eternal competition between department stores Auchan and Tesco, November of this year has benefited Auchan. The first three places were occupied by the company’s stores in Budaörs, Dunakeszi and Soroksár based on the number of visitors, followed by Tesco stores in Budaörs, Fogarasi út and Pesti út.
It is important that the research is specific to the number of visitors, the value of the different basket of each location still slightly nuances the image. In addition, the rate of cross visits from individual business units is also high.
The aggregation described only applies to physical stores, and web stores are reportedly experiencing the opposite trend.
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