[ad_1]
Physical stores did not like November this year, the long-awaited outbound traffic did not want to appear, more people were not crowded in stores during the special consumption period of the year than ever before.
Black Friday, which has been popular in Hungary for many years to avoid overloading technology and physical weight, was announced by many stores 1-2 weeks before and spread their promotions for several days or even weeks, well, and of course the expected high traffic and also to maximize revenue. However, according to data from LocSight, who provide a real-time BigData-based service based on anonymized location data from mobile phones, this didn’t really help the moderate number of visitors compared to before.
While the November traffic that peaked on Black Friday in 2019 actually saw a noticeable spike around curves, this year the number of visitors to brick-and-mortar stores in November, including the last week of Black Friday, was pretty much flat. , adding that more people always went shopping on weekends. .
In terms of visitor numbers, the Black Friday weekend was just 4 percent above the November week average for shopping malls.
The same value is 3.5 percent for Auchan and Tesco stores and 5.2 percent for retail parks, said Tamás Hegedüs, one of the group’s analysts, at CBRE Hungary and Helix Consulting.
In this sense, the winners of the joint competition on the Pest and Csepel side were the Arcade, the Pole and the Westend. In Buda, Allee and Mammut compete closely for the title of November’s busiest square, followed by MOM Park and Campona. Among the “suburban commercial parks” in Pest County, the so-called commercial parks, High in Vecsés, Market Central attracted the most visitors in November. This is followed by the Premier Outlet Center, followed by the Buy-Way and Stop Shop III. and IV. district units.
This time, Auchan won
LocSight
In perpetual competition from department stores Auchan and Tesco, November of this year has benefited Auchan. The first three places were occupied by the company’s stores in Budaörs, Dunakeszi and Soroksár, according to the number of visitors, followed by Tesco stores in Budaörs, Fogarasi út and Pesti út.
It is important that the research is specific to the number of visitors, the value of the different basket of each location still slightly nuances the image. In addition, the rate of cross visits from individual business units is also high.
The aggregation described only applies to physical stores, and web stores are reportedly experiencing the opposite trend.
[ad_2]
