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41% of the adult Internet population in Hungary would prefer to buy Christmas gifts online, and 47% would prefer to buy in person, according to Telenor research.
According to a summary submitted to the MTI, 10% of those surveyed would get gifts exclusively online.
Hungarians buy more online than before the virus
One of the positive benefits of the epidemic is the acceleration of digitization. According to research, 33% of those surveyed have been shopping more online since the outbreak began. Consumer awareness is indicated by the fact that 58% of them collect more information online before making purchases, so they have to spend less time in stores. The majority, 59%, also pay more attention to prices and try to buy everything cheaper.
Photo: Peter Dazeley / Getty Images Hungary
Despite the epidemic, 87% of those surveyed plan to give a gift at Christmas, and 77% would give a gift to roughly the same old circle. However, according to the survey, only 66% of them spend the same amount on surprises as usual, a third less than if there were no epidemic.
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Respondents estimated the average spending on gifts at HUF 55,000. The most popular types of gifts are electronic devices and accessories (55%), clothing (54%), and toys (48%).
Internet chat instead of face-to-face meetings
Compared to the previous year, research shows that four in five people are less likely to meet people who do not live in households, which is offset by mobile and digital communications. Since the epidemic, a third of respondents have made more phone calls, but above all, the use of digital platforms, chat applications and online conferences has increased significantly; almost one in two respondents uses at least one of these apps or devices more frequently.
Photo: Orbon Alija / Getty Images Hungary
If there will be fewer personal encounters this year, research shows that 75% of people plan to connect with others in some way at Christmas, with the mobile device being the main tool for this, but the role of chat apps is also significant. Impetus Research, commissioned by Telenor, conducted the survey, which surveyed 1,000 people between October 28 and November 5; The sample is representative by gender, age, type of settlement and region among the Hungarian Internet population aged 18 to 69 years.
When is Advent 2020? We will light the first candle from November.
The anticipated period leading up to Christmas will arrive as early as November this year.
(Image Source: Getty Images Hungary)
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