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Apple unveiled its latest high-end phones at a highly anticipated event last night. The product launch now took place at a later date than usual, due to the epidemic situation, which caused production interruptions and made developments difficult for the American tech giant as well. There were no big surprises in terms of specs, 5G-capable devices arrived, phones got faster chips, and cameras got better.
For investors, the most important change in the iPhone 12 series is segmentation and pricing.
Four new phones
This time, instead of the usual three models, Apple introduced four new devices:
- The iPhone 12 Mini is a completely new product, it is the cheapest model, but it does not represent the “lower category” like the iPhone SE introduced in the spring, but it tastes the same as the more expensive phone, the iPhone 12, only the smaller screen is new. It has only a 5.4-inch screen, so it is the size between the iPhone SE and the iPhone 12.
- The direct successor to the iPhone 11 is the iPhone 12.
- The iPhone 12 Pro comes with a 6.1-inch screen, which is slightly larger than last year’s iPhone 11 Pro, which came with a 5.8-inch screen.
- The largest phone, the iPhone 12 Pro Max, has a 6.7-inch screen, making it the largest iPhone ever.
What do new phones know?
- The iPhone 12 Mini and iPhone 12 will be available in white, black, blue, green and red, the 12 Pro and Pro Max will be available in graphite, silver, gold and ocean blue.
- All four new phones received the A14 Bionic chip, which currently offers the fastest CPU and GPU performance among smartphones.
- The camera has improved dramatically, especially on Pro devices, and both the Pro and Pro Max have three cameras. Pro phones also have the iPad’s familiar LiDAR scanner, which helps with depth detection and improves the quality of images taken in the dark or in low light, the company claims. And it also supports augmented reality better.
- Every phone supports 5G.
At the moment, the fact that all devices are 5G compatible is more necessary than a useful feature, as the roll-out of 5G networks is far from complete. (and moving slowly, partly amid the epidemic and the global economic recession caused by the epidemic). However, as competitors appeared one after another with 5G phones, Apple also had to step in to avoid falling behind the competition. 5G accounted for 13 percent of smartphone sales in the first half of 2020, according to IDC, but new iPhones will be able to increase that number to 237 million this year and double that of 481 million from 5G next year. The phone will be sold worldwide. Of this, the iPhone could account for around 150 million units in 2021, which means that it will have a 21 percent share of the 5G phone market.
Many analysts expect 5G phones to launch a new “supercycle” at Apple among customers, replacing older iPhones with newer ones at an unprecedented rate, which will reduce sales.
Wedbush analysts say this is the most important product cycle since 2014, when Apple launched the iPhone 6, and it can replace 350 million of the 950 million iPhones currently in use around the world.
However, not everyone agrees with this, according to the Synovus Trust portfolio manager, iPhone sales reached a peak in 2015, at 231 million units, and sales have been more stagnant and in decline since the fiscal year. 2020. (which closed at the end of September) By analyst consensus, Apple could have sold 185 million phones.
Prices
What Apple has changed this year is the price of the devices.
The new model, the iPhone 12 Mini, will cost $ 699 and the iPhone 12 will be $ 100 more expensive than its predecessor, the iPhone 11, last fall. At AT&T, you have to pay another $ 30 for it. The iPhone 12 Pro starts at $ 999 and you have to pay at least $ 1099 for an iPhone 12 Pro Max.
In Hungary, the starting price of the iPhone 12 Mini is 299,990 forints, the iPhone 12 can be purchased at 343,490 forints, a 12 Pro should receive at least 439,990 forints and a Pro Max a minimum of 479,990 forints.
This is the second time in two years that Apple has changed its usual price, last year the iPhone 11 became $ 50 cheaper than its predecessor, the iPhone XR. In January, Tim Cook said the right price for the device had skyrocketed.
With practically older devices still in circulation, you can now buy an iPhone at any price ($ 100 differences) from $ 400 to $ 1,100,
therefore, Apple’s phone is also competitive in the low-end phone market, which is dominated by Android models, and it also has high-end phones with high profit margins. With cheaper phones, Apple can also gain market share in developing regions where consumers are reluctant to pay thousands of dollars for a phone.
When will it be available?
In Hungary, the iPhone 12 and iPhone 12 Pro can be pre-ordered from Friday (October 16) and will hit stores around the world on October 23, while the iPhone Mini and iPhone 12 Pro Max will be available. starting on November 6 and they will receive the first one on November 13. customers.
Along with these, there will be 7 iPhones in Apple’s sales this fall.
| A Comparison of iPhones Available This Fall | |||||
| Name | year of publication | starting price (USD) | screen size (inch) | processor | cameras |
| iPhone SE | 2020 | 399 | 4 | A 13 Bionikus | 12 MP camera, 7 MP shelf camera |
| iPhone XR | 2018 | 499 | 6.1 | A 12 Bionikus | 12 MP camera, 7 MP shelf camera |
| iPhone 11 | 2019 | 599 | 6.1 | A 13 Bionikus | 12 MP dual camera, 12 MP selfie camera |
| iPhone 12 Mini | 2020 | 729 | 5.4 | A 14 Bionikus | 12 MP dual camera, 12 MP selfie camera |
| iPhone 12 | 2020 | 829 | 6.1 | A 14 Bionikus | 12 MP dual camera, 12 MP selfie camera |
| iPhone 12 Pro | 2020 | 999 | 6.1 | A 14 Bionikus | 3 main camera systems, 12 second selfie camera |
| iPhone 12 Pro Max | 2020 | 1099 | 6.7 | A 14 Bionikus | 3 main camera systems, 12-second selfie camera |
| Source: CNBC, Portfolio | |||||
Through the eyes of an investor
Summing up the gist of yesterday’s announcements, Apple introduced the widest selection of phones in its history Tuesday night, offering phones in virtually every price range to consumers. A key factor in the company’s growth is Apple gaining a bigger share of the smartphone market, as global phone sales have fallen so far this year due to the corona virus crisis. (17% year-on-year decrease in the second quarter) and the market is not expected to return to pre-crisis levels before 2022.
Last year, Apple’s mid-range iPhone 11 was the most popular iPhone in the holiday season, if it will be true this year and the company can sell the most iPhone 12. (Analysts expect 40 percent of devices sold to be iPhone 12), may slightly increase the average price of the devices sold, which is not the same in terms of revenue development and segment profitability. Mainly, the iPhone remains Apple’s main profit driver, with more than half of the revenue coming from smartphones.
With almost everything leaking from the devices in recent months, so the announcements were no surprise, investors began to turn a profit, the price fell 2.7 percent amid already slightly negative investor sentiment it was prevalent in the US stock market, but even so, stocks are up 65 percent this year.
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