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The unexpected emergence and rapid spread of the coronavirus, the austerity measures taken to curb the epidemic, have put major automakers in a very difficult position this spring. The dramatic drop in demand for cars, the disruption of supply chains and the forced closure of production plants have fundamentally shaken the automotive industry, which relies on just-in-time and sequential strategies. This was especially true in Europe, where there was a larger spike in new car sales in the summer months, but previous levels remained unattainable. The second wave of the coronavirus was instrumental in this, the strict restrictive measures and closures reintroduced in Europe in the fall, resulting in another significant drop in the largest car markets.
At the same time, there was a segment in Europe that, even during the historic collapse in car sales, performed confidently and produced unprecedented sales in 2020, electric cars.
State subsidies, rapidly evolving technology and charging infrastructure, stricter emissions standards, and a dynamically expanding model range have all played a role in driving electric car sales at an incredible rate in the European Union. Including UK sales statistics, more than 357,000 pure electric cars were sold in the first nine months of the year, an increase of 37% over the full year 2019.
What will our material be about?
- Although the coronavirus epidemic has caused a dramatic drop in sales in Europe, electric car sales have actually skyrocketed in 2020
- A combination of several factors has led to a large increase in electric car sales in Western Europe.
- More electric cars have already been sold in Germany than in the state of California
- The spread of electric cars may also continue in Europe in 2021
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