Editor-in-Chief Burda: The tailoring solution was meant to be sexy, not for the boy, but he would have been lucky enough to use another word.



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From the 400+ comments received on the post, it became clear that today’s Hungarian public does not appreciate the term sexy in the context of children, so it will no longer be used.

said Judit Acsay, editor-in-chief of Burda Magazine, at our request.

We wrote on Saturday that one of the posts in Burda Magazine caused great outrage. The text wrote that they had been “attacked” by a “peripheral” children’s rights organization because in the newspaper, cutting off a girl’s blouse was called sexy.

The post reached the general public when you can’t do it, you can do it against it.

When we wrote the story, we also contacted Burda magazine to find out what they thought of the situation. The editor-in-chief of the newspaper responded to our request in the evening.

Acsay said in our phone conversation that the word sexy is not used often, in this case it was thought to fit because the pictures of the girl in the magazine are part of a larger series of mother and daughter photos and in this context she got The girl’s dress cut out from the sexy flag.

The editor-in-chief listed the szinonimaszotar.hu synonyms for the word sexy – these include desirable, charming, charming, attractive, hot, passionate, erotic, seductive, heartbreaking, bombshell, pretty, exciting, wild, and seductive. At my suggestion whether erotic or irritating terms shouldn’t be problematic in a child’s context, he said that in addition to these, there are also the lovely and the pretty, and that’s what they meant when they used sex. In hindsight, he thinks it would have been better to use the word charming because it would not have led to such a misunderstanding.

Acsay said it was instructive for them to make a lot of comments and that in the future they will use these ideas and not use words that are not accepted by the public.

The editor-in-chief emphasized that Burda is a woman and family friendly newspaper and they strive to be good to women and, through them, to children. He also emphasized that a word was never said about the boy in the picture being sexy, they described the tailoring solution on the boy’s dress with that word, not the dress itself and the boy.

By the way, the discussion post was written after a children’s rights organization approached them in a private message and complained that the word sexy was used on a dress that a girl was wearing. It was written that the magazine’s text could violate children’s rights and publicity, but Acsay said the legally numbered allegations listed by the organization did not exist.

His Facebook page has the following announcement:

Burda Magazine thanks to thank you here first and then you can make a lot of interesting and instructive comments on the FB page about it. We asked an open question, so we accept opinions with open hearts. We appreciate you going out of your way to comment. We learned a lot from this fast-paced broadcast, and we will definitely use the feedback extensively. Especially since Burda Magazine has always been, and will continue to be, a recognized newspaper for women and families.

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