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If we start from the ARC exhibition, there is no doubt that Covid-ubi is the Hungarian word of the year, but even if the joke tires soon, there are many reservations in the images. We look at the interpretation.
The ARC has drifted like a vomiting ship of fate throughout the last two decades of Hungarian history, and while it can be described as commonplace, I must admit that I believe in this event. We need valves like the ARC, where Hungarians can channel their accumulated frustrations combined with their accumulated creativity, this our famous horrible state of mind just needs it. Not to mention that in Hungary, where power has dominated and distorted the meaning of words, objects and symbols so many times, what happened to the cockade, for example, or the word: liberal? – It is a refreshing experience to return some of its original meaning to the concept of the billboard, which is not very creative, nor too smart, as a means of government hate propaganda. And although the ARC also cannot avoid repeating itself sometimes this year, it is undeniable that creativity, intellect, sometimes in subtle stabs, sometimes in spot-on jokes, but it regularly shines and shows up in some more things we’ve never seen on blue billboards. relatives. : kindness, humanism and philanthropy.
Although the topic of the 20th ARC competition was open enough, that is: Where to go now? However, the posters on display describe quite clearly the few major issues that occupy our compatriots today. At the forefront is clearly and not surprisingly the epidemic, with dozens of masked posters staying home on the concept of the crown. Within this topic, a separate subgroup is made up of a play that sings various forms of the covid-ubi joke word, raising the question of how no one on the jury felt overstated by including this so many times for the former, but for the second was already tired, bitter? – joke. Thus, the coronavirus epidemic is clearly the winner of the themes, very far from the rest of the field, two of the three finalists on the podium were also made on this subject: Zsolt Elter Love in the time of the crown the poster is the first Blond david Hi ubik was his third and one of the winners of the special award, János Szücs Noah / Noah 2020 his poster also reinforced the virus theme.
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Covid-ubi, Lö Lö Land and if there could be another: this year’s ARC is a public time capsule
Photo: Márton Mohos / 24.hu
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In second place among the themes is the Index case, but fortunately the slogan “no other” is a much stronger text than the covid ubin, and the number of variations is also higher, so the posters on this theme are less repetitive , especially that Index – ahead, in addition to the slogan, the colors and symbols of the logo can be varied well, and the applicants seized the opportunity. One of them also ranked second, namely Zoltán Sipos The last to turn it off his work, which, incidentally, was already damaged by some vandalism on the opening day of the exhibition, contained an obscene message in a single orange rectangle on a black background. The Index theme has appeared so many times among the applications that several notable poster designs have been included in a separate poster in the exhibition, but they have not been selected as the main material of the exhibition, among which it is worth taking a look more than close to imaginary covers.
The third most popular theme was the NER, the tragicomic and devastating nature of Hungarian public conditions in general, and it shows very well the change in personal symbols that this theme is generally no longer Viktor Orban, but much more Lőrinc Mészáros illustrated by the figure of the ARC applicants, who were apparently particularly concerned about the expansion of Mészáros into Lake Balaton. The Borz Prize for the most humorous work also receives a poster of this type, Mel szalkai Lölöland received. The articulation of the climate crisis and its anxieties had just slipped off the imaginary podium of the main themes, which is also eloquent, but it was also the result of some Gen Z girls walking blindly through a burning forest wearing sunglasses. virtual reality to a drowned ocean. Only a few refreshing exceptions have emerged from this themed quadrilateral, such as the Chinese Pooh eating honey from Hong Kong, 5G pigeons, and the country’s map singing the same age as the ARC, the country’s spiritual-ideological fragmentation, as excellent colorants for the production. And it’s also nice to be able to meditate on the works on display, not in some ungrateful parking lot, but on the soft grass between the trees.
The XX ARC Exhibition can be seen from October 2 to November 1 at Parque Bikás de Újbuda, and the poster of the public award is searched on the exhibition website.
Featured image: Márton Mohos / 24.hu
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