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In China, a bill has been introduced specifically targeting a small but very popular group of vloggers and people with the flu. If the law is passed, anyone who shares a video promoting overeating on the Internet can be fined up to 100,000 yuan, or four and a half million guilders.
Food-themed videographers are already very popular in East Asia, but not just in traditional genres. About 10 years ago, the mukbang craze started in Korea, which means videos that people eat.
They generally don’t joke around, don’t make pork, and often don’t even talk at all, instead presenting large bowls of food, which are then well eaten and transported. Of course, many subgenres of the genre have evolved, even as the ifluenser – in this case, often a filigree young woman – not only eats, but destroys a staggering amount of food.
On Duoyino, the Chinese version of TikTok, many of the most popular mini-videos are immersive – skinny ghost stars seamlessly ship 10 plates of spicy noodles, 15 burgers, or in one case 17 pounds of roast beef.
Online restaurants have caught the attention of Chinese leaders struggling with occasional food shortages in some parts of the country. Since last summer at the latest, it has become clear that something is being done, as the party secretary himself, Hsi Qin-ping, has also spoken out on the issue, condemning the waste of large meals. Meanwhile, they also carried out a state propaganda campaign in which a previous “regretful” flu speaks of food waste.
The bill, which has now been introduced, would also ban live rapture shows and food contests, and remove the genre from network and television.
But the IRL would also prohibit restaurants from encouraging their customers to over-order and waste.
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