At home: There is no Szijjártó case in government propaganda, only those who insulted Szijjártó

Since the Hungarian government has not communicated with the independent press for years, and when it does, high-ranking politicians often repeat a statement from the panel, with only the media close to the government suggesting how they want to sell some challenging situations to voters.

Obviously, the optimal situation is to simply take the still lifes uploaded to Facebook from them,

But sometimes failures in the system occur, as when Péter Szijjártó communicates with the Minister of Foreign Affairs and Foreign Affairs who is working like crazy to solve the situation in Belarus, while one of the richest people in the country wins public procurement on your luxury yacht in the Adriatic.

Usually it takes a few days for the final narrative to be born, as it just happened: the immediate reaction highlighted Szijjártó’s insane work rhythm, that is, the chancellor continues to work during his leave, but that was a weak explanation even at this level.

On the one hand, because Szijjártó had already built the image of a Working Man, and on the other hand, because it would be necessary to break into the heroic Stakhanovistic image that he was on a yacht.

They want to blur the problems related to politicians’ vacations by blurring two methods: listening to the Borkai scandal, which is already well known, and changing the focus.

The first does not need much explanation: since the case was made public on August 18, for example, the Chancellor’s holiday has not been discussed on Origón and the public media news site, not even enough to protect it from any way. HírTV is also listening, and Magyar Hírlap only brought down the template “Péter Szijjártó works during his holidays”, which was born as a quick reaction.

The Gábor Vona of the Pest Guys considered it important to mention the totally deviant reaction that Szijjártó really works a lot, so no one accuses him of avoiding work.

If, as a Christian Democrat patriot, we want to know something about what this is all about, the best is the Hungarian Nation: there are two short stories that there was something unusual in Szijjártó these days. One is the aforementioned reaction of Gábor Vona about Szijjártó, who works a lot, and the other is the also mentioned quick announcement that Szijjártó has left and works from there.

The official communication looks similar: the Ministry of Foreign Affairs has only briefly emphasized in our questions, which have been asked several times, that the Minister is wasting his freedom, and he also works hard from there. A relatively new element was Foreign Minister Tamás Menczer’s Facebook post, who said it was hypocritical that while people were talking about the sanctity of privacy (he didn’t mention who he was thinking of), they were photographing the minister on his family vacation.

How embarrassing this matter is to the government is a good indication that the yacht inflated by Momentum was covered with a buoy in the parking lot in front of the State Department so that no one would think about it until the paint was removed from the concrete.

Any type of narrative was given by two: Péter Szijjártó himself and Jr., who resonated perfectly with Fidesz’s interpretation of reality. Zoltán Lomnici, who published an article on privacy in columns of 888.

Although one disguises itself as moralization and the other as legal interpretation, the message is the same: Szijjártó was photographed in the eyes of Baliberals while vacationing unsuspectingly with his wife and children, although he would also have the right to privacy.

… as far as my private life is concerned, the rights attached also belong to the Minister of Foreign Affairs and Trade, his wife, their children, who are 6 and 9 years old and who, according to them, can be published in a suit bathroom. It’s a bit below the line for me, I would definitely have disputes about this, but I can live with that. “

– Said in response to a question from hvg.hu, Szijjártó on August 25, a week after his fall, when he first appeared before the press.

“This time, the wave of hatred sparked by the Baliberal media was sparked by a photo taken by Transparent of the ministry leader and his wife while on vacation in the Adriatic,” he wrote on August 27, 888.

The brilliance of the two thoughts is that they speak of the Szijjártó case in such a way that practically no details of it can be known other than that it was photographed during the holidays. You might also think they were made in the garden of a wooden stall on the Nyék lakes while dividing one of the letchos cooked for the holiday week.

Speaking as an expert on security policies, László Földi went even further in a radio interview: according to him, it would have been justified to sink the ship of the transparent photographer who was chasing them.

While shouting for the violation of privacy, there is no talk about László Szjj or what the politician spent an unmanageable amount on this tax return for this holiday, although it is well known that a Hungarian politician only shows up on that holiday if his wife is Cecília Rogán.

By the way, Rogán: his helicopter record was perhaps the greatest after being put in an even more uncomfortable position at a press conference in 2016, but the basis was also in the government media that there is nothing to see here . Since then, the government has been more confident about this issue, as in addition to listening, privacy protection was involved in the former mayor of Győr’s sailing, pretending to be the hottest topic and not a suspicious gift to women. publicly fattened people.

Of course, Viktor Orbán was also the true pioneer in this. When it turned out in 2018 that István Garancsi had taken the prime minister on a private plane to the Videoton football team game in Bulgaria, Orbán swept the thing up smoothly with the fact that it was a private matter, and he always went to the game like this while the government media saw the whole story.

He was trying to get back into the working political role while on one site, and by August 20 he had already announced his planned shows, which is pretty dense beyond controversy. Furthermore, in recent months he built his much stronger status as football minister, congratulating Fradi’s BL role, Zsolt Lőw’s PSG second coach BL silver medal, and his favorite, Budapest Honvéd.

So everyone sees the obvious, but the question is, how conscious is that? We have already called in Kornél Bőhm, an expert in crisis communication, for this.

This is the personal brand of a politician. Szijjártó will obviously remain chancellor, who will cool this story, but this brand is now damaged. They can strengthen the image of a workaholic, but even eight years from now, people will remember where they were on vacation. “

Bőhm told hvg.hu.

The communication seems conscious to him at first and he has seen it many times: “The basic thesis of matters related to the government is that there is nothing to see here. But if there is a scandal or a case, it is never decided by the interested party ”, confirmed the expert, adding that governments have a general approach of not admitting if they have made a mistake.

Whether, in general, it is enough to refer to the family is another matter. “To refer to something as supported as just a few days a year with the family, just a discussion now and then. You have to wait for some other matter to distract you. But it is also important that Péter Szijjártó is too important a person to be sacrificed, ”says Bőhm.

According to Bőhm, Szijjártó’s communication actually took place on the usual channel, as it still took a day or two for the final narrative to be born, which can be repeated by government media. “It could also be probing if the workaholic branding element works and how much the sacrament of privacy can be protected, and that was the strongest.”