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They worked in a High Tech School competition launched as part of the group’s corporate social responsibility program.
Andrea Várkonyi Business presenter left in August last year Lőrinc Mészáros Then he started his divorced wife’s channel, Life TV, and started his own business. Whitedog Media Kft., Which was founded just over five months ago and is 76 percent majority-owned by Várkonyi, already had a big fish on its hook: you can also meet the Mészáros Group among the company’s clients that are dealing with advertising agency activities. . Of course, this is perhaps not surprising in light of the fact that the company, which started in Érd and employs eight people, moved to a palace in Andrássy út in just a few weeks, which is related to billionaire Lőrinc Mészáros. .
As 24.hu discovered, this is not the only connection: Mészárosék Várkonyi was in charge of the High Tech School tender launched within the framework of the group’s social responsibility program. The goal is noble, schools are supported not only by creating high-value digital classrooms, but also by training teachers in IT. The app has been closed, and according to its website, five schools can enjoy digital classrooms and in-service teacher training.
Andrea Várkonyi confirmed our understanding in writing. As it was told:
It was an honor for us that Butcher Group entrusted WhiteDog Media with the creative development and management of its charitable program, extraordinary in the life of any agency when it can work for such a noble cause. Of course, delegates from the professional, support and agency side also came to the application jury.
In addition to the fact of the transfer, we also asked the Mészáros Group why they chose an external company, since the Mészáros empire has its own communication company, Talentis Event and Marketing Kft., Whose former Life TV boss, Várkonyi, was the wife of Lőrinc Mészáros. Clemente Csilla Beatrix the Executive. According to your answer, due to the size of the group of companies, it is also essential to involve the marketing and media agencies in the regular work at the project level. “We have been working with WhiteDog Media Kft. On the High Tech School program since the beginning. However, the content of our agency and association agreements is not public, as is customary and expected in business ”, they added.
This brings us a little closer to the question that Whitedog Media Kft. And Andrea Várkonyi did not answer: when is the start of the commercial relationship with the Mészáros Group? According to news, the first call for proposals was published in the last quarter of 2020, so Mészáross entrusted the creative development and management of its solidarity program to an agency with only a few months, without references and without a website. In January, Telex posted a joint photo of Andrea Várkonyi and Lőrinc Mészáros, waiting for this businesswoman and the billionaire up the hill, presumably in the circle of security people, in front of the New York Café in Budapest.
the Viktor Orban Lőrinc Mészáros, also known as a friend of the prime minister, is the richest man in Hungary according to the Forbes list, eluding the richest. Sándor Csányi Also leader of OTP. The assets of billionaire Felcsút and his family were estimated at HUF 479.4 billion.
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