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The Hungarian Competition Authority (GVH) found that Heineken had not adequately justified its commitments to reduce the volume of beer sold under exclusive contracts and therefore the authority imposed a fine on the company, GVH informed Origo.
In 2015, GVH accepted the commitment of Hungary’s three largest breweries, Dreher, Borsodi and Heineken, to gradually reduce the volume of beer contracted exclusively to restaurants. Small-scale alternative breweries thus had the opportunity to enter market segments that were previously closed to competition.
The Competition Authority verified in a follow-up procedure whether the big three breweries were complying with the commitments. As early as December 2019, the investigation found that Dreher and Borsodi’s commitments had been met.
However, the third major factory, Heineken, deviated from the methodology and form required by GVH to certify commitments, as proposed by the breweries themselves. The company did not submit the calculations and declarations necessary for the verification of the commitment in the prescribed manner within the time limit, for which the competition authority imposed a fine of HUF 75 million on the company.
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