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Totalcar will leave definitively on November 26 Robert Winkler, the editor-in-chief of the newspaper, continues as a journalist at 444.hu – Kreatív writes.
Winkler spoke in the interview that, to put it very polarly, automotive journalism is a criminal association that engages car manufacturers and the trade press to mislead the consumer together:
You write the 95 percent shit on the test, and at the 5 percent, very rarely, very carefully, you hide your opinion between the lines in chemical ink. Our goal was not to make such a page. Totalcar also had a serious brand equity, significantly higher than its parent company, Index, although the index was also quite high. And the business model would have been that you have hundreds of thousands of male readers who consume much more than a car and even consume much more.
Their original idea was that because of this, they would no longer have to rely on importers, but other advertisers would take the newspaper, and then it wouldn’t matter how angry they were. For the first ten years, it happened, and then there was mounting pressure on how not to do it. Here’s how Winkler remembers this period:
After a while, I said thank you, let’s make a leadership sacrifice here, without which it would be easier, and I resigned as editor-in-chief, then Bandi and Pista left as well. Nobody protected the worker and the article anymore, but it became easier to generate money. They felt less affected by the conflicts, or they simply felt that the importer was not there to finally support Winkler, who says he is very sorry about what hurts them, but he listens again and then we meet the next press. So Totalcar indexed a few years before the Index itself.
He quit because he saw the hopelessness of the whole situation:
Everyone thought that something exciting must have happened, but no, János Lázár did not show up at the newsroom with a laser blocker, and it was not necessary to write that Lőrinc Mészáros G-Mercije was more beautiful than anyone. When someone asked me this the last time and I told them that I had been thinking about it for a long time, my wife chimed in and said that I have been thinking about it ever since, knowing myself, that it has been ten years … so it was not a surprise .
When the Index reporters rose to their feet, he remembered the resignation, but he was not in person, because when he stepped down as editor-in-chief, it was part of the agreement to work from home.
I was just on a motorcycle tour, in a word, that psychological factor was missing and it would have been very pathetic to run after them to wait for me too.
Winkler finally announced his departure from Totalcar at the end of October.
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