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It is still unclear from incomplete online cash register data for September that retail traffic has increased in the second wave of the epidemic. Most Hungarian customers don’t even expect a buying attack – it turned out from a representative survey conducted by Pulzus Kutató on behalf of Napi.hu.
The question was whether they expected another shopping spike similar to that of spring. That is, before the onset of the coronavirus epidemic in Hungary, already in February and early March, the turnover of stores increased significantly, mainly due to accumulations. In February, food retail (and grocery) sales grew a remarkable 11.3 percent year-on-year, of which 7 percent was due to an increase in sales due to epidemic purchases.
Here’s what you need to know about research.
The Pulse Researcher surveyed 1000 people, the responses represent the opinion of the Hungarian adult population. This means that the data, according to sex, age, education and type of settlement, reflect the opinion of the adult population of 18 years or more according to the data of the Hungarian population.
In the spring, the National Trade Association, which has the largest chain of stores, has repeatedly tried to assure customers that some products may be temporarily out of stock, but there were more logistical reasons for this, they were given the supply. For the current second wave, chain stores are pre-fab, holding additional stock of top-selling products, according to Pulse research.
According to the survey, 50 percent of Hungarians believe that there will not be a shopping fight because people have learned from the chaos of spring and are shopping more soberly in recent weeks. At the same time, a third of those surveyed, 29 percent, can imagine buying in a panic if the exit restrictions were to take effect again.
16-16 percent of women and men believe that stores are prepared for possible attacks in the second wave. Women find the shopping spree more conceivable, with possible exit restrictions.
Most members of the 1940s and 1950s say that despite the second wave, shoppers are calmer today than they were in the spring, so there will be no tumult in stores. 4 percent of young people and 6 percent of those over 60 expect acquisition fever, but say it will only last a few days.
Among those with tertiary education, the proportion is higher among those who say that stores are prepared for the expected high turnover, so there will be no problem, that is, it is not expected that the products will be out of stock, more than a fifth part of the graduates expressed their opinion. Those with secondary education are also the majority of those who expect “sobriety.”
Although only 28 percent of Budapest residents fear that the acquisition fever will start again in the event of possible exit restrictions. in smaller settlements, their proportion is higher. 21 percent of those who live in the county seats see an opportunity. And less than a sixth of those who live in cities and towns consider this to be a realistic scenario.
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