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How this year’s Black Friday billing will play out is questionable, as during the spring quarantine period, whoever could, could get the electronics needed for telecommuting and digital education, according to an article by Népszava. According to the document, growth in e-commerce traffic during the quarantine period did not hold steady as online store sales rose to 47 percent year-on-year in the second quarter after a 21 percent growth in the first quarter, but fell to just 19 percent in the third quarter. A similar jump can be observed and then a decrease in the quantity and value of online purchases, which may also be because traditional stores can be revisited without restrictions, on the other hand a decrease in the disposable income of the population is.
GKI Digital data also shows that second quarter expansion was strongest in the so-called FMCG, which includes technical and computer products and food and pharmaceutical products. Sales of technical goods, for example, rose 84 percent in the second quarter.
This year’s holiday season is unlikely to be a driving force in the technical category, ”said Madar Norbert, senior consultant at GKI Digital. who says there will now be a greater demand for products that are needed anyway but are also good as gifts. Lower value beauty products, toys, books, clothing, and consumer electronics can be in high demand.
The distribution of traffic during the holiday season between the different channels is also influenced by how the current situation of the epidemic develops. Madar Norbert doesn’t expect a strong holiday season this year for the trade as a whole, but many purchases can be diverted to the online market.
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