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True to its June promise, owner Mars Food will rebrand its products marketed so far under the Uncle Ben brand, the BBC writes. The wave of protests against police violence and institutional racism in May challenged a number of traditional brands, as several food products in the US had motives that touched on the dark spot in American history, slavery.
The two best-known products of this type were Aunt Jemaima (Aunt Jemaima) and Uncle Ben (Uncle Ben), who referred to the casual addresses of elderly blacks who served their owners. In the southern slave states, it was customary for African Americans to be visited only by their uncles and aunts rather than the traditional Lord and Lady speech.
Uncle Ben’s mascot figure, the most popular instant rice company in the US, also seemed the most servant in the renderings, although in 2007, with a certain sense of time, the company tried to rearrange the thing as if the figure with the black bow tie was a member of the company’s board of directors.
By now, this had proved unsustainable. “We understand the associations associated with the name and associated face, which is why we announced in June that we are committed to the change,” Mars Food now wrote in a statement. According to his information, the renowned product will debut in stores in 2021. The food giant also announced that it had partnered with a minority rights organization called the National Urban League to establish a $ 2 million fund to support chefs. emerging blacks and invest an additional $ 2.5 million in Greenville, Mississippi, where the rice is produced.
That is, as they wrote, “we are not only changing the name and packaging, but we are also taking steps to support inclusion and equality so that our brand creates opportunities and gives everyone a place at the table,” they said in a statement. (Via BBC)
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