Bambi soft drink will be available again in Hungary: for the first time four times

It took two years for former venture capital portfolio manager Eva Dorogi to acquire the Bambi brand. The Dorogi family joined the Croatian mineral water bottler for a further four years as a financial investor; After the family took over the management of the company (then called Art Water Kft.), the Bambi project was launched.

The resurgence of the iconic soft drink was a HUF 1.5 billion project.

The hybrid production line consisted of an investment of HUF 840 million, partly financed with loans and partly with its own resources, and HUF 380 million with EU assistance. The costs incurred in addition to the production line were related to the development of the product recipe and the development of the brand plan for a renowned brand builder who previously worked for, among others, Bortársaság, Librin and Sauska.

The company has a payback period of five years.

The new production line is also suitable for bottling carbonated and non-carbonated beverages with recycled glass, PET bottles and PLA bottles. Initially with four flavors (rhubarb, sevillian orange blossom, ginger wine clock and citrus lemon) they start with flavors. Each soft drink will be made with natural ingredients with low sugar content (compared to the 12 percent sugar content of the original Bambi).

The introduction would have been originally scheduled for the summer of this year, but due to the coronavirus crisis, they decided to wait rather. It is planned to have 4,000 members in the first year, who will ask for 300 bottles a week, for the moment nationwide. They aimed for a 20 percent increase next year and then launched a new product in 2 years. 40 percent of resellers can be sold in stores and 60 percent in restaurants and cafes. The store price of soft drinks can be between 480 florins and in restaurants between 550 and 680 florins.

(Forbes)

Cover Image Illustration, Source: Getty Images