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There are exceptions in the Hungarian new car market, which shrinks 25 percent due to the epidemic, with Toyota, Dacia, Citroen and Porsche also achieving significant growth. And in the competition of the most popular premium brands, Mercedes is the best by far.
Sales in the Hungarian new car market, which has gradually expanded in recent years, have fallen sharply due to the epidemic, and the market has also shrunk internationally.
According to Datahouse, which does not include immediate recalls, such as the effect of so-called re-exports, nearly 79,000 new passenger cars were sold in the first eight months of the year, a 25 percent year-on-year decrease. The recalls are important because they significantly affect the data: according to the Hungarian Association of Importers of Motor Vehicles (MGE), just over 63,000 new cars were found in Hungary from January to the end of August. So, in fact, there were 16,000 fewer cars left on Hungarian roads. On the other hand, there is no disaggregated data by brand on post-recall data, so it is possible to place an order based on total sales figures.
Most car brands may have seen a decline, but there are exceptions that closed the eight-month period versus the same period last year.
Cons Pros
In previous years, Suzuki, which consistently leads Hungary’s sales rankings, has fallen back and Toyota tops the list. The Japanese brand sold a total of almost 8,000 new cars, an increase of 9 percent. Dealers sold a total of 7,631 Suzuki, a decrease of 62 percent, in part due to the fact that the last hybrid cars from the Japanese company that operates the Esztergom car plant were not yet available at the beginning of the year, they only appeared on the market from the second month.
| Site | Brand | Sale (pieces) | Market share | Year / year change (%) |
| one. | TOYOTA | 7929 | 10.08% | 9% |
| two. | SUZUKI | 7631 | 9.70% | -62% |
| 3. | Dacia | 6762 | 8.60% | 5% |
| Four. | SKODA | 6675 | 8.49% | -22% |
| 5. | VOLKSWAGEN | 6667 | 8.48% | -7% |
| 6. | FORD | 6599 | 8.39% | -28% |
| 7. | THAT | 3967 | 5.04% | -17% |
| 8. | RENAULT | 3847 | 4.89% | -19% |
| 9. | FIAT | 3546 | 4.51% | one% |
| 10. | OPEL | 3439 | 4.37% | -58% |
Source: Datahouse
Dacia, which is in third place, is also among the brands that saw the expansion, with the Renault group maker closing the period with 6,762 car sales, an increase of 5 percent. Skoda is in fourth place, followed by Volkswagen, with sales down 22 percent to 6,675 units and the latter down 7 percent to 6,667 units.
Of the top ten brands, Fiat, in ninth place with sales of 3,546 units, achieved growth, albeit only 1 percent. Other brands in the top ten, Ford, Kia, Renault and Opel, the latter sold 3,439 to 6,599 new cars, a decrease from 17 to 48 percent.
In terms of growth rate, Porsche, among others, performed well: it was able to register a 120 percent increase with 178 cars. South Korea’s Ssangyong increased sales by 87 percent to 519 pieces. And the result of 1,322 Citroën parts is 50 percent higher than the previous year. The latter’s groupmate, Peugeot, also ran a surplus, selling 8 percent more cars.
Cousins
Even the most popular premium brands have been ambiguous until now. Mercedes, which is 11th on the list for total sales with sales of almost 3,000, has stalled, selling just 8 fewer cars than a year earlier.
Among rivals, BMW’s sales fell 14 percent to 2,126 and Audi’s 32 percent to 1,305. They bought 496 Lexus from Toyota, 5 percent less than in the first eight months of last year.
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