How to support the best British nail brands | Sali Hughes | fashion


Nail polish sales have increased 24% since the closing began, mainly because no one can visit the salons for long lasting UV cured lacquers that dominate the modern industry, but also, I am convinced, because suddenly we have a lot more time and inclination. bother.

It may be a tiny piece of good fortune in this crisis, but we can also lend a shaky hand to the struggling salons sector as we file and paint.

When it comes to beautiful, gift-worthy packaging, Nailberry, an independent Briton used in high-end nail bars, IMO can compete with YSL and Chanel, and I’m not saying that lightly. A luxury bottle of your sustainable products. L’Oxygeneé nail polish £ 15, vegan and free of phthalates, formaldehyde, alcohol, and other chemicals you can avoid) is more treasure than toiletries. Noirberry, a red with black pudding, is my favorite, but all shades are sophisticated, fresh, and provide fantastic coverage in one layer (deep, dense perfection in two).

Ciaté, another British indie, first brought nail art to the mainstream with her DIY kits with everything from pastel sparks and holographic foil to chalkboard and chalk nail paint. Today, Ciaté’s focus has shifted a bit (he does good makeup now), but his nail skills prevail. Polish antique brooch (£ 9) is one of my rare concessions to shine, as it provides an expensive golden shine when used alone, or disguises ugly splinters when painted on sick gels. I also had hours of fun with their new Cheat Sheets (£ 16): a pack of leopard print, evil eyes, and neon striped decals that stick neatly and effortlessly (in any case, the really handless have long time) for low risk practice).

One should not speak of British nails without mentioning Nails Inc, whose founder Thea Green is solely responsible for bringing New York-style nail bars to her UK home in the 1990s. Her empire has 60 independent and in-store manicure bars, and the temporary loss of her About 10,000 clients a week will feel acutely.

Until freedom and finances see you back on the bar stool, clumsily operating your iPhone with the wrong hand, you can help support Nails Inc workers by purchasing their DIY products online. The range of premium nail colors is huge, but personally I am never short of £ 9 nail polish removal pots, which do without cotton and mess entirely. Everything here is cruelty free.

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