How Ford makes sure its F150 remains the most popular truck


This article was originally published by Michael Coates at Clean Fleet Report, a publication that gives its readers the information they need to get around the best fuel-efficient cars and trucks, including electric cars, fuel cells, plug-in hybrids, hybrids, and advanced diesel and gasoline engines.

It’s only been five years since the last major redesign of the Ford F-150, not so long ago historically in the trucking world, but with competition mounting on both traditional and newcomers, Ford is moving forward with the introduction of everything -New 2021 F-150, a new version of its best-selling and most lucrative model.

The goal of this week’s presentation, hosted by Ford spokesman Dennis Leary and with a variety of Ford employees and F-150 customers, was to show that Ford is well aware of its leading position in the industry (best-selling truck in the past) 43 years) is not something assumed, but an achievement that will be recovered every year. The Ford F-150 2021 has a very simple goal: to maintain and expand that market leadership for another year or two.