The luxury jeweler debuted at the latest renderings of her Fifth Avenue store on Monday, which is currently in the midst of a multi-year renovation. Sitting on top of the 80-year-old limestone building is a modern, striking glass cabinet that “recalls the height and grandeur of the timeless main floor of the flagship,” the company said in a press release.
The top three floors of the building were built in 1980 as an office space. Tiffany said the “completely reimagined” space event will be for events and clients when the store reopens in spring 2022 – more than a year after it was originally scheduled to open.
“Tiffany’s newly redesigned flagship will reflect the future of our brand as we honor our 183-year legacy,” said Reed Krakoff, Tiffany’s chief artistic officer.
Tiffany closed the 727 Fifth Avenue location shortly after announcing the multi-million dollar renovation in 2018. The redesign is part of the company’s broader focus on attracting younger customers to its jewelry. A temporary store remains nearby open.
Interior images of the space have not yet been released. However, Tiffany said in Monday’s release that the store will “attract consumers inside again and inspire them to travel from the main floor to the entire building.”
Last year, LVMH (LVMHF) announced a $ 16.2 billion deal to buy Tiffany (TIF). LVMH is the largest luxury group in the world and home to 75 different brands, including Christian Dior and Bulgari. The acquisition is still on track to close this year despite the global economic downturn brought by the pandemic.
.
