Here’s what this year’s Starbucks Holiday Cup looks like

Starting Friday, customers will serve their drinks in one of four new festive cups. The annual celebration is designed to drum up the excitement for the coffee chain. Starbucks said this year’s theme, “Carrie Mary,” will be written on two cups.

“Our idea behind the cup this year was to take them into the world as messengers of joy,” Jeff Wilkson, Starbucks’ creative director, said in a press release. He added that he wanted to make customer orders as short as possible so that they could look forward.

This year’s seasonal drinks include Peppermint Mocha, Toasted White Chocolate Mocha, Caramel Brulee Late, Chestnut Prelin Late and Agnog Late in addition to its Christian blend coffee. It will also offer a number of seasonal foods, including the new Cranberry Berry Orange Scone, Sugar Plum Cheese Danish and Snowman Cookie and Cake Pop.

New or seasonal menu items help drive sales as customers often buy them instead of exchanging items in addition to regular orders. This year, Starbucks said, Pumpkin Cream Cold Brew, which launched in 2019, will outsource its signature Pumpkin Spice Letto in the third quarter.

Starbucks first raised the Season Cup in 1997. The company sparked controversy in 2015 when it removed “symbols of the season,” i.e. reindeer and ornaments, and went with a simple two-ton red cup. Since then, she has added more festive enhancements to her cups, such as jewelry and mistletoe.

Meanwhile, Dunkin ‘ (DNKN) Rolled out its own holiday menu, cups and packaging Wednesday. The new this year’s sour-eating breakfast is a sand lettuce and oatmeal with tea lettuce, its new-dairy option.

The chain forms a term for its cups and box boxes: ‘Chairsin’, which he describes as ‘a playful combination of cheers and dunkin’, symbolizing coming together in both celebration and appreciation. “

Last week, Duncan announced it would go private in a .3 11.3 billion deal with Inspiration Brands.