Here’s the reason why Trader Joe’s customers should be congratulated


There is good news on the front “flatening the curve”. I am not talking about the infamous coronavirus that was initially introduced for 15 days and changed in months, with ever-changing targets. I am talking about the mission of the wake-up call to declare as racist as possible, and then ask for cancellation (also called complete destruction) of the offensive criminal.

Whether it’s Aunt Jemima’s Pancake Mix, Uncle Ben’s Rice, the Land O ‘Lakes Country Logo, or even Eskimo Pie’s Ice Cream, we’ve seen brands respond to complaints, or decided in advance to upload brand images. blows, just in case someone may end up claiming crime.

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Indicating that the waking mob is now breaking a sweat to find things that should be offended, San Diego’s more than 100-year-old “Museum of Man” announced that it’s changing its name to the “Museum of Us” after the CEO received complaints from some women that the name made the museum a ‘monument to the patriarchy’. With this new nomenclature one has to ask how long will it take for mantle covers to become “ushole” covers?

While we have crushed the coronavirus curve, thanks to the supermarket chain Trader Joe’s, we can finally also flaunt the final wake mob curve to explain things racistly without any pushback. Last month, a high school student, probably encouraged by her awake teachers, began a petition declaring Trader Joe’s brand “racist.”

SFGate reported, ‘The products in question are food items from various parts of the world that are being re-marketed under the umbrella of Trader Joe’s. But instead of the typical Trader Joe’s name being emblazoned on food items, products are often given offshoots of the name Joe. Instead, these articles are referred to as’ Trader Giotto’s or ‘Trader Ming’s’ or’ Trader Jose ‘to refer to Italian, Chinese or Mexican products respectively, including ethnic-sounding product names. ‘

The petition wrote, according to the website, the extent of the supermarket’s crimes: “Trader Joe’s branding is racist because it exoticizes other cultures – it presents ‘Joe’, as the standard ‘normal’ [well, that’s probably because a man named Joe is the market’s founder] and the other characters that fall out of it … The common thread between all these transgressions is the fight against exoticism, the purpose of which is not to appreciate other cultures, but to improve others and distance themselves from what is observed ‘. normal ‘. ”

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Right out of the gate, a person who identified himself as Director of Public Relations for Trader Joe’s immediately took a knee, and apparently decided an online high school petition should dominate their marketing: “While this approach to product name might is rooted in a bright effort at inclusivity, we recognize that it can now have the opposite effect – one that is at odds with the welcoming, rewarding customer experience we strive to create every day … “

Yes, no. There is no organic build-up of fear and insult caused by Trader Joe’s packaging, more than people walked around to grab their pearls because of the word “man” in a museum that reflects the activities of the species.

Only the awake mob presents “Trader Giotto” pasta as an offensive racist insult, so much so that the real customers of Trader Joe made themselves heard when the news broke that TJ’s hollow, eventually the bully-curved flats, at least in this case of awakening absurdity.

Joe’s dealers released another statement saying more than “Nevermind,” they defended their packaging and their vision: “A few weeks ago, an online petition was launched calling us to ‘racist packaging of’ [our] the product. “Following were inaccurate reports that the petition asked us to take action,” the statement said.

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Moreover, they drank, “We want to be clear: we do not agree that any of these labels are racist. We do not make decisions based on petitions. We have repeatedly confirmed from many customers that these name variants are for the most part viewed just as they were meant to be – trying to have fun with our product marketing. “

This is important because it seems to be the first time a national corporation has stood up against the wake mob and not only refused to do as ordered, but shrugged off by announcing that they were rejecting the apparently ridiculous accusations.

Given her statement, it is likely that the support she received from her customer base is what enabled her to stay on her feet, and reject the idiotic accusation of racism. It reminds us that the power of the mob only exists when they are the monolingual voice that is heard. There’s a reason the left has worked long and hard to intimidate people into silence – they know their agenda would collapse if they ever confronted it.

This congratulated the customers of Trader Joe’s who made sure their favorite store knew they had support and encouraged them not to be shoved by the sneaky and ignorant. And let this be a lesson to us all: Speak up against the destruction and obscene accusations made by the waking mob. They only have power when you say nothing.

This column first appeared in the Washington Times.

Tammy Bruce is a Fox News co-author of Independent Women’s Voice, author and host of radio talk shows.

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