Google will pay news in three countries

The company announced several new licensing deals with publishers in Germany, Australia and Brazil on Thursday as part of a “new news experience” to be launched later this year. It will focus on “high quality content”, Brad Bender, Of Google (GOOGL) Vice President of Product Management for News said in a blog post

“This program will help participating publishers to monetize their content through an enhanced storytelling experience that allows people to delve deeper into more complex stories, stay informed and expose themselves to a world of different themes and interests,” said Bender.

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Google is talking to publishers in another handful of countries and hopes to add to its list in the coming months. Publishers with the first deals include Australian companies Schwartz Media, The Conversation and Solstice Media; Associated Diaries of Brazil and A Gazeta; and Der Spiegel from Germany, Frankfurter Allgemeine Zeitung, Die Zeit and Rheinische Post.

Bender also said that Google will soon start paying publishers to allow readers free access to certain normally blocked articles behind a pay wall.

“With local news under pressure, finding new channels and new audiences for our premium content, in safe and selected settings, is a high priority,” Paul Hamra, managing director and editor of two Australian newspapers owned by Solstice Media, said in a statement. . .

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Google has They long argued with publishers about how it displays their content, and media companies argued that the search giant should pay them the privilege. The News Media Alliance, a consortium of American publishers, said in a 2019 study that Google made $ 4.7 billion from the news industry the year before, a figure that Google has disputed.

When the new rules went into effect last year in France, requiring publishers to be paid for snippets of news displayed in search results, Google announced that it would only show headlines.

In April, the French competition authority ruled that removing the snippet abuses Google’s market dominance and ordered the company to negotiate with French publishers. In Australia, Google has resisted calls to search and social media companies to pay publishers hundreds of millions of dollars a year to use their content.