“This program will help participating publishers to monetize their content through an enhanced storytelling experience that allows people to delve deeper into more complex stories, stay informed and expose themselves to a world of different themes and interests,” said Bender.
Google is talking to publishers in another handful of countries and hopes to add to its list in the coming months. Publishers with the first deals include Australian companies Schwartz Media, The Conversation and Solstice Media; Associated Diaries of Brazil and A Gazeta; and Der Spiegel from Germany, Frankfurter Allgemeine Zeitung, Die Zeit and Rheinische Post.
Bender also said that Google will soon start paying publishers to allow readers free access to certain normally blocked articles behind a pay wall.
“With local news under pressure, finding new channels and new audiences for our premium content, in safe and selected settings, is a high priority,” Paul Hamra, managing director and editor of two Australian newspapers owned by Solstice Media, said in a statement. . .
When the new rules went into effect last year in France, requiring publishers to be paid for snippets of news displayed in search results, Google announced that it would only show headlines.
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