In a new initiative, Google will pay publishers to give readers access to paid articles on sites that offer subscription services. “This will allow paid publishers to increase their audience and open up an opportunity for people to read content that they would not normally see,” Google wrote.
Today, we announce a licensing program to pay publishers for high-quality content for a new news experience that will launch later this year. This program will help participating publishers monetize their content through an enhanced storytelling experience that allows people to delve into more complex stories, stay informed, and expose themselves to a world of different themes and interests. We will start with publishers in various countries around the world, with more to follow soon.
The service will launch first on Google News and Discover sites. As for the specific publishers, he said he enrolled the Spiegel Group in Germany, InQueensland and In the diary in Australia and Associated Journals in Brazil. “With local news under pressure, finding new channels and new audiences for our premium content, in safe and selected environments, is a high priority,” he said. In the diary managing director Paul Hamra.
Google has come under fire for failing to pay news organizations for displaying news snippets and other content on their search pages, especially in Europe. France recently ordered Google to negotiate with publishers on such payments, while Google maintains that it does not sell searches or clicks.
Google has said it is investing in news associations and exploring new ways to work with publishers, and this new venture appears to be a new step in that direction. In the wake of the COVID-19 pandemic, the company has also provided funding to 5,300 local news sites through the Journalism Emergency Relief Fund, ad publication fee waivers, and a $ 15 million campaign.
However, publishers, and particularly local news sites, continue to close at unprecedented rates, depriving citizens of invaluable information resources. Some of the recent closings are due to the pandemic, but in the long term, Facebook and Google in particular have been receiving advertising revenue that used to go to local daily and weekly news services.
Google did not disclose other details on how the new service will take, but promised that we will get more information “in the coming months.”