Google says it will start paying publishers for ‘high-quality content’

LONDON (AP) – Google Goog,
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He says he will start paying some publishers for his news content, in a move that could pave the way for reducing tensions between the Internet search giant and the news industry.

The company said Thursday that it plans to launch a licensing program this year to pay publishers for “high-quality content.”

The program will kick off with local and national publications in Germany, Australia and Brazil, “with more to come soon,” Brad Bender, vice president of product management, said in a blog post.

“This program will help participating publishers monetize their content through an enhanced storytelling experience,” said Bender, describing it as a “major step forward” in how the company will support high-quality journalism.

Articles from the program will be available on Google News and Discover services. Google Googl,
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It will also pay users to read articles with pay walls.

The tech giant has been fighting the news industry’s demands for compensation for years, in a battle that has become more urgent as the coronavirus pandemic caused the collapse of ad revenue at publishers.

In April, France’s competition regulator ordered Google to pay publishers for using snippets of its content, while Australia unveiled plans to make the company pay fair compensation for journalistic content diverted from the media. .

The first news companies to come to terms with Google include Der Spiegel from Germany, Frankfurter Allgemeine Zeitung, Die Zeit, Tagesspiegel and Rheinische Post, Schwartz Media from Australia, The Conversation, Private Media and Solstice Media and Associated Diaries from Brazil and A Gazeta .