Google is still in the process of detailing everything new to Android 11 in the coming weeks. Some features aren’t directly tied to the next version of the operating system, with the Google Play Store seeing a series of subscription updates in Android apps.
Starting with last year’s introduction of unique promo codes for subscriptions, Google Play now supports custom codes that can be redeemed multiple times. They are especially useful during marketing campaigns, advertisements, and other social promotions.
Meanwhile, there’s a new frictionless redemption flow that “greatly simplifies the user experience by reducing the friction that users go through to use their code.”
After logging in, users will need to purchase the subscription and install the app. It is based on Google that wants to facilitate the task of “discover and buy items” outside the applications, such as directly in the Play Store listings.
To aid retention, developers will be able to remind subscribers of the benefits of membership, up to four, before they cancel from the Play Store. Another adjustment allows applications to lower the price of subscriptions without requiring users to opt for the best offer.
For returning members, the Play Store recently added the ability to re-subscribe (within 12 months) to recently expired memberships in the Subscriptions list.
Finally, Google requires apps to support account holds: “the state the user enters after a renewal fails due to a payment issue,” and is restored to “resume automatic renewals after [users] I have unsubscribed but before subscription expires “The app store also encourages support for subscription breaks (up to three months) and resubscriptions. These changes will be implemented on November 1.
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