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Fast-growing African fintech Zeepay has announced a partnership with Visa that will allow Diaspora Africans to send money directly to Visa debit and prepaid cards in Ghana.
Through the partnership, Zeepay will integrate Visa Direct, Visa’s real-time automatic payments solution, with Instntmny, its money transfer platform, to provide users of the Zeepay application with a fast, convenient and secure way to receive money and remittances directly to your eligible card credentials. .
This will significantly expand the reach and ability of Zeepay and Visa to open trade to the country.
The initial roll-out phase will start in Zeepay’s North American and European corridors and then expand to all major corridors globally.
Visa Direct enables consumers to send money, share costs, and support their families around the world. With this partnership, Ghanaians will enjoy efficiency, global scale and better digital experiences and instant access to funds from friends and family abroad.
Dede Quarshie, commercial director of Zeepay, speaking about the service, said: “The service will be available immediately to more than two million Visa cardholders in Ghana. We believe this service will further deepen our drive for financial inclusion in Ghana and Africa in general. “
The strategy is to present the consumer with various options for receiving remittances from abroad, including Visa debit and prepaid cards, mobile money wallets, ATMs and bank accounts. Our omnichannel approach makes Zeepay the preferred partner for remittance payments.
“We are delighted to bring this service to Ghanaians and would like to thank our banking partners, ADB and GTBank for all the support,” added Ms. Quarshie.
“Advocating for the fintech community and our partners to drive the next generation of digital payments is critical to our growth strategy at Visa,” said Adoma Peprah, Country Manager for Visa Ghana.
“We are excited about our strategic collaboration with Zeepay, which will open new doors to meet the needs of today’s consumer and continue to contribute to the enhancement of the global payments ecosystem.”
Over the past decade, Ghanaians have embraced a mobile-driven digital payments ecosystem and Visa’s goal in the region has been to accelerate the distribution of payment credentials and expand the acceptance space for digital payments.
This partnership with Zeepay is an essential step towards achieving that goal.
