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Whoopro, a self-service platform backed by robust technology that connects brands and digital influencers, was launched.
This game changer will provide cutting-edge comprehensive solutions to address the challenges faced by brands and influencers during digital marketing campaigns.
Influencer marketing has been a key strategy for brands since the rise of social media. According to Internet World Stats, there were more than 11 million Internet users in Ghana at the end of 2019, reaching a growth rate of 39% since 2000.
The continuous growth in the use of digital space by people has led companies to see the need to reach their target audience through people of influence.
Whoopro offers three key solutions: helping brands find the right influencers; Let influencers know your value and earn more; and Provide real-time monitoring, reporting and analysis for both brands and influencers.
Find the right influencers for your brand
Reach demographics that speak your brand’s language through social influencer marketing. Whoopro brings your brand closer to the people you care about.
Earn more from your influence
Turn your influence into revenue by speaking on behalf of the brands you love. Do more than just socialize. Whoopro allows you to earn money for your efforts.
Reports and analysis in real time
Track your campaigns in real time. Export your campaign report and analysis with full transparency and flexibility to change direction, evolve and scale a campaign anytime, anywhere.
Whoopro is a digital product developed by Global Media Alliance, an integrated media and entertainment company with more than 20 years of experience and expertise in public relations and media consulting, digital and brand marketing, broadcasting, event management, and creative services.
Commenting on the new innovation, Ernest Boateng, CEO of the Global Media Alliance Group, said: “Over the past 20 years in the communications industry, we have engaged many brands in key sectors of the Ghanaian economy, such as banking, insurance, telecommunications, beverages, tourism, mobile technology among others that in recent years have found the need to involve influencers to reach their audience.
“Based on this background, we conceived the idea for Whoopro in 2017, which we have today become a complete solution provider for influencer marketing.
“After the advent of social networks, we have realized that the activities of influencers have grown to become a source of income and employment for people. The introduction of Whoopro creates a convergent platform that will give brands more value and influencers more to gain, ”said Mr. Boateng.
Eli Daniel-Wilson, Whoopro team leader, said: “This digital innovation is bringing much needed structure to market on how influencer marketing is done. We have created a smart solution to ensure that both brands and influencers get the best value from their engagement.
Mr. Daniel-Wilson added: “Whoopro’s unique selling proposition is that it is simple, automated, profitable and self-service. We want to put power and control in the hands of both brand managers and influencers on social media in an interested way. “
As part of the launch, Whoopro teamed up with Ghanaian Afrobeat singer Kelvyn Boy to promote the artist’s latest album entitled “Black Star.”
The first 5000 Whoopro users will earn money to stream their album across all digital music stores.
The Black Star has a 15-track body of work featuring Kojo Funds, Kofi Mole, Quamina MP, Twitch 4EVA, Medikal, Suzz Blaq, OV, Samini, Gyedu-Blay Ambolley, Rocky Dawuni, Black Prophet, and Efya.
