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Regional news for Sunday, October 4, 2020
Source: GNA
2020-10-04
The number of tourists in the region dropped from 55,000 in 2018 to around 3,000 in March 2020.
The Volta Regional Director of the Ghana Tourism Authority (GTA), Mr. Alexander Nketia, has established that the ‘tourism mine’ in the Volta region has not been properly sponsored.
He said the Region is currently at the bottom of the destination preferences despite its attractive tourist sites and hotel facilities.
Mr Nketia raised the concerns during a webinar organized by the Ghana Industry Association (AGI) and (GTA) on the theme: “Rebranding the tourism sector in the Volta through local involvement”.
The Director said that the number of tourists in the region fell from 55,000 in 2018 to approximately 3,000 just before the close of COVID-19 in March 2020.
He said that in addition to the poor road network, limited investment and poor service delivery, the Authority had identified the lack of a “rigorous marketing and promotion strategy” as a major factor hampering the development of the sector.
Nketia said that partnerships and agreements were signed with non-profit organizations, including the Development Institute, for the creation of a tourism strategy for the Region.
Nketia said that the region’s social media and online presence are currently being improved and has asked stakeholders to work together for accelerated development of the hospitality sector.
“We want to put the Region on the face of the world so that people come here and Volta is on people’s minds.
“Currently the presence of the Region is limited. At the moment we are not in the main triangular grid … the old regular grid … Accra- Cape Coast- Takoradi- Kumasi. We are not part of this, so if we don’t put in an extra effort, there is no way that anyone will see us and want to come here, ”he said.
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