[ad_1] His level of involvement in the transfer market is, of course, different than it was then, and although he has also remembered what it felt like to be a player when the club started spending big, on the eve of the 2020/21 season. , has also described the effort that went into signing a prime target like Timo Werner during this window."You understand when you compete with players like Liverpool and Man City that you need to put your best case on the player," explained Lampard.'So I think that having been that player at one point, you have to try to sell the club, sell how I want the club to move forward. Obviously Petr Cech in his role [as technical and performance advisor] does the same.“I did that to the best of my ability when talking to players because with a player like Timo, we were very, very interested in bringing him in and he needs to feel that from us.“I loved everything he said to me in those conversations, the same with all the players I spoke to when they arrived. That conversation between the coach and the player is really important. The relationship should be good and positive in the future.“All you can do is give your best as a club because you know the competition is doing their best, and I think we can be happy to have bought players of their level. Now they're here and it's stage two: getting them to settle in and play the best they can, and we need to give everyone a little time. '' [ad_2]