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The English Premier League match between Manchester City Football Club and West Bromwich Albion was an opportunity for QNET to host and engage the key leaders and journalists of the sports fraternity in Côte d’Ivoire and, by extension, in the sub-region of West Africa.
The event, which was held as a dinner party, presented QNET with the platform to explain the importance it attaches to the association with Manchester City FC, the game of football and how this collaboration with the world of sport could be localized in operations of the company in West Africa. .
It was in the presence of some forty distinguished personalities such as the presidents of local soccer club championships, UNJCI, the national union of sports press, sports journalism luminaries, representatives of the local and international press, presidents of soccer academies, partners from Ghana. and Liberia, independent representatives of QNET, who QNET made known its commitment to sport and football.
One of the goals of the engagement is to engage with the world of sport and roll the dice for future collaboration with the football fraternity in Côte d’Ivoire and in the West African sub-region.
On behalf of its Regional Director General, the Director of Public Relations, Maxime PETI explained the reasons for QNET’s commitment to football. “QNET, as a leading direct selling company, offers a wide range of products and services to its independent representatives who promote them and charge commissions based on their performance.
To do this, they build solid and viable teams that are possible thanks to team spirit, hard work, passion, unity and togetherness; values also loved by football.
It is with these shared values that QNET and soccer have forged a winning partnership. The partnership between QNET and Manchester City Football Club is a perfect illustration of team spirit, hard work, passion, unity and togetherness. “
Mr. Biram Fall, Managing Director of QNET Africa Market Development, rightly commented: “Soccer is a universal language, spoken on the field and in the stands, uniting players and fans with a common passion for the game.
The excitement and pride that Manchester City fans feel is the same excitement and passion that QNET customers feel for our business. We all achieve success thanks to team spirit, passion and perseverance ”.
In Africa, QNET’s partnership with Manchester City is paying off. Last year, QNET funded a summer practice bootcamp in soccer and English for 3 young soccer players from underprivileged backgrounds in Ghana, Cameroon and Côte d’Ivoire. The aim of the program is to give these young people the opportunity to rub shoulders with the world of high-level sports and thus improve their performance.
The event was an opportunity for QNET to launch the third collection of its limited edition CIMIER QNETCITY watch, a Swiss-made watch, assembled in Switzerland by QNET’s branch, CIMIER, in tribute to the partnership with Manchester City Football Club. The first two editions were launched successfully, in 2016 and 2018 respectively.
Mr. JR Mayer, Director of Sales and Marketing for the Swiss watchmaker Cimier, describes the design aspects of the collection in these terms: “The collection presents a fusion of sport and elegance, inspired by football and its inherent geometry. The octagonal bezel combines well with the strong and dynamic character of the dial.
We have added precise details to the built-in crown and the custom loop with a deployment system that secures the watch. We feel that the subtle integration of Manchester City Football Club’s signature blue into the dial and seams on the rubber strap gives it a bold and unique design. ”
The evening ended with the symbolic delivery of copies of the new watch to the presidents of the main football clubs in Côte d’Ivoire and the presentation of the original Manchester City Football Club jerseys to the captain of the team of the 11 sisters of Gagnoa. , National Champion of Ivory Coast.
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