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People can endorse a candidate verbally but vote against the same candidate. People endorse products and services, but never endorse them.
It is only a naive and inexperienced person who would put all their trust in endorsement at the expense of acceptance. Acceptance is superior to endorsement.
It can be supported and not accepted. And it can be accepted without endorsement.
In 2012, at a lavish press conference, Glo Mobile Ghana officially launched its Ghana operations and followed with massive celebrity endorsements. But this never translated into acceptance of their product.
In fact, this had little impact on the Ghanaian market compared to the other telecommunications companies.
Once again, Menzgold signed up and received endorsements from some heavyweight celebrities, but he couldn’t stand the test of time.
Prior to the 2020 presidential election, NDC presidential candidate John Mahama received massive backing from the following groups, but was unable to win the 2020 general election:
1. The National Association of Concerned Small-Scale Miners of Ghana endorsed John Mahama for the 2020 general election. The Association claimed to have more than 1 million members who would vote against Akufo-Addo in 2020.
2. The Okada Jockeys Association endorsed John Mahama for the 2020 general election. They promise to vote overwhelmingly for NDC and John Mahama. This association claimed to have a membership of more than 800,000.
3. Menzgold’s clients threatened to vote against Akufo-Addo. Menzgold’s aggrieved clients promised to give John Mahama more than 600,000 votes in the 2020 election.
4. Some workers in the collapsed banks due to Mahama’s economic mismanagement between 2012-2016, promised to vote for John Mahama himself in the 2020 general election.
5. A-Plus and its group, The People’s Project (TPP) campaigned vigorously against Akufo-Addo. The TPP supported John Mahama’s interest to the detriment of Akufo-Addo in the 2020 general election.
6. Some civil society organizations and the media seriously campaigned against Akufo-Addo’s re-election in the 2020 general elections.
7. Some smaller political parties also endorsed John Mahama for the 2020 general election.
8. Notable celebrities, religious leaders, and traditional leaders also endorsed John Mahama for the 2020 general election.
If it was propaganda endorsement, certainly John Mahama should have won the 2020 general election with ease.
Political backing is good, but not good enough for political acceptance and electoral victory.
… Signed …
Razak Kojo Opoku
(Founder and President of CVM)
