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A Ghanaian Joel Nettey, CEO of Innova DDB, is the new president and world president of the International Advertising Association (IAA).
He replaces Srinivasan Swamy and becomes the first African to lead the IAA, the global compass for marketing and communications.
Srinivasan Swamy handed over the baton of president and world president to Mr. Nettey at the International Advertising Association World Board Meeting held virtually on October 5, 2020.
During the elections, the following positions were also confirmed: Senior Vice President Sasan Saeidi, Global Customer Lead for Nestlé at Wunderman Thompson Dubai, Secretary Carol Schuster, Business Information Advisor at Lafayette and Treasurer Venanzio Camarra, Business and Communications Consultant, Milan.
A thoroughbred marketing communications professional, Mr. Nettey had over twenty years of experience leading, creating and shaping campaigns for some of the most iconic brands.
He was CEO of several affiliates of multinational marketing communications agencies in Ghana, including; DDB, Saatchi & Saatchi and Publicis and also served as chair of the IAA Ghana chapter, the Ghana Advertising Association.
His passion for building relationships and his penchant for achieving extraordinary marketing and communication goals resulted in the agencies he led over the years being partners with a myriad of world-class companies, both multinational and indigenous.
Speaking after the election, Nettey outlined her plans for the next two years: “We will focus on four key pillars: creativity and innovation, regulatory issues, diversity and inclusion, and education. Together, as a team, we will take the necessary steps to ensure that the IAA remains the most recognized, relevant and impactful marketing and marketing communications association in the world, while ensuring that we attract and deliver opportunities that engage and nurture the next generation of marketing games. changers ”.
Srinivasan Swamy, Immediate Past President and President of the Council of Presidents said: “I have worked with Joel for the past two years, when he was Senior Vice President at IAA. His understanding of the issues at IAA is staggering, as is his level of commitment to getting what is required. I am confident that IAA will prosper over the next two years under his leadership and I am pleased to actively support his initiatives that will help develop IAA.
Source: GNA
