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A quarter of children worldwide do not brush day and night, with a 5% reduction in brushing twice a day for parents and a staggering 11% drop for children compared to two ago years1, according to a new global study2 commissioned by Pepsodent.
Research that surveyed nearly 7,000 participants from eight countries and 15 dentists from three countries revealed an expanded challenge in how adults and children view oral care.
Seven out of ten people say they have focused more on their physical and mental health, but not on oral care, while two out of three (64%) people admitted that they are not concerned about their oral health despite the fact that the 70% have experienced oral care problems such as tooth pain. and cavities since the COVID-19 outbreak.
Research also shows that poor oral habits of parents affect their children. Children are seven times more likely to not brush their teeth if their parents do not brush day and night, and experts agree that maintaining a brushing routine day and night is vital.
Dr. Paapa Puplampu, President of the Ghana Dental Association explains: “Tooth decay is the most widespread disease worldwide and tooth decay is common among children. These can be easily prevented by establishing a regular routine to brush both day and night with a fluoride toothpaste5. Pepsodent’s research results reinforce the importance of parents prioritizing their own oral health, as children imitate their habits. ”
However, research found that three in five (61%) parents let their children eat sugary foods before bed, while one in three (35%) parents have told their child that they do not need to brush their teeth. As a reward.
The dentists surveyed agreed that the change in parental routines, as well as the added stress of the pandemic3, has changed children’s oral care habits, hence the need for parents to be more deliberate in guiding routines day and night brushing of your children.
As part of Pepsodent’s ongoing commitment to spreading exceptional oral health around the world and unleashing the power of healthy smiles for millions, Pepsodent has developed the #BrushWithMe campaign. # BrushWithMe will be launched to celebrate World Oral Health Day 2021, the world’s largest awareness campaign. for oral health.
Mame Serwah Saifah, Oral Care Brand Manager, Unilever Ghana, says: “From our research we found that even though health is a key priority, fewer people now brush their teeth twice a day compared to 2 years ago. Therefore, this World Oral Health Day, Pepsodent, through its #BrushWithMe campaign, will encourage parents in Ghana to brush their teeth both day and night with their children as a regular oral care routine. We hope this will have a positive impact ”.
#BrushWithMe leverages key insights from research to encourage families to prioritize the tooth brushing routine as a regular family activity. To help families create this habit for a lifetime, Pepsodent is providing parents and dentists with the resources to rebuild oral care habits that stick, such as the 21-day day and night brushing calendar and a storybook. written to bring joy to the act of brushing. titled ‘The Adventures of Little Brush, Big Brush’.
Join the online campaign, share a video or photo of you and your loved ones brushing together as a family for a chance to win amazing gifts from Pepsodent Ghana with #BrushWithMe # WOHD21 #Pepsodent #BrushDayAndNight
To view the #BrushWithMe movie, visit @PepsodentGH
Source: Peacefmonline.com/Ghana
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