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MTN is adding its voice to the global push to raise awareness of the importance of wearing face masks with today’s launch of the #WearItForMe campaign in its 21 markets in Africa and the Middle East.
To help drive this much-needed behavior change, MTN is committing its September 2020 marketing resources to encourage everyone to do more to save lives.
As our African and Middle Eastern markets continue to navigate the “new normal” brought on by COVID-19, wearing masks remains one of the most effective preventative measures to slow the spread of the virus and accelerate recovery. However, many people refuse to use them, use them incorrectly, or still feel that it is not important.
“We need to show that we are good together by taking collective responsibility. Stopping the pandemic is within us, let’s take the bold step, wear our face masks wherever we go to safeguard our future,”Says Selorm Adadevoh, CEO of MTN Ghana.
“This MTN Ghana campaign is one of many company interventions to support government efforts in fighting this pandemic, we have and continue to support in various ways, and one of the notable interventions is the provision and distribution of GHS by 5 million worth of personal protective equipment for the Government, ”added Mr. Adadevoh.
Additionally, we initially launched our Use it Safely wherever you go with a similar face mask and now as a brand with purpose we have stepped up this campaign with our transition to #WearItForMe as the next phase in MTN’s COVID-19 response under Y’ello. Hope – MTN’s overarching initiative that provides much-needed support in times of social need.
It is a powerful call to action that uses the voice of some of the most influential figures within our communities and across the continent; our mothers and maternal figures. The initiative will see mothers and mother figures sending heartfelt messages to their children, and to all children in Africa, to wear their face masks and “wear them for me”, saving lives.
MTN’s #WearItForMe campaign will build on work already done under
Y’ello Hope to brighten lives and limit the impact of the pandemic. During this time, MTN has prioritized caring for its people, customers, communities, and networks while focusing on efficiencies to help navigate the pandemic and its effects.
MTN Ghana continues to provide a rapid response to Covid, with initiatives including collaborating with the National Information Technology Authority (NITA) to offer all government workers free access to the smart workplace portal to support the program of government work from home, protecting the client through the provision of critical health information, providing free Internet access to more than 200 websites for online education for public and private institutions, free transfers from MoMo up to GHS 100 per day and review of the limits of the MoMo portfolio.
MTN Ghana also leveraged its leadership in the technology space by supporting the Infection Tracking and Contact Tracking team by supplying 800 SIM cards and 8 Terabytes of data to Homeland Security and 10 TurboNet fixed wireless devices with over 2 terabytes of data. to the COVID-19 Response Team for the use of contact trackers.
#WearItForMe will run for the entire month of September. Visit www.wearitfor.me to send someone a message encouraging them to do the right thing. #WearItForMe: Because when we all wear masks, we protect each other.
About Y’ello Hope
Recognizing the role and responsibility of making a significant difference and impact in everyone’s life, Y’ello Hope is MTN’s highly targeted response initiative that harnesses the power of MTN through our brand, resources, capabilities and technology. to illuminate lives in Africa and the Middle East. This.
Driven with passion and dedication by MTN throughout our footprint, Y’ello Hope’s purpose is to support employees, consumers, society and government during times of social crisis and the need to provide relief, hope and optimism. where the needs are greatest.
