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In keeping with the company’s vision of leading the delivery of a bold new digital world to its customers and enabling the company to become a digital operator by 2023, MTN continues to carry out programs and activities aimed at improving the Customer experience.
Trading under the theme “The year of the customer: the digital experience”For the second year in a row, MTN is committed to using digitization as a tool to improve the customer experience and create value for its shareholders.
Sharing details on the subject, the Ag. MTN CEO Sam Addo explained: “Going digital means eliminating the entire manual and allowing customers to manage their accounts from a simple interface on their mobile, broadband accounts. and MoMo. Customers can, for example, buy packages for their TurboNet, send money with MoMo, or pay for things with MoMo Pay – all from one simple app. We are leveraging new technologies such as big data, artificial intelligence, machine learning to provide a fully automated personalized user experience and self-service options for our customers. ”
The CEO of Ag, highlighted the investments that MTN has made in technology and expansion of the network infrastructure over the years to provide reliable connections. He said that since 2019, around $ 300 million has been invested in network investments to facilitate the deployment of more LTE (4G) sites and also upgrade 3G and 2G sites across the country. “These investments have allowed individuals and businesses in both rural and urban areas to enjoy the benefits of a modern connected life,” he added.
MTN continues to power its digital services through various platforms, including the MyMTN app, ayoba, and Mobile Money.
MTN is optimistic about the digital future as it works to increase the penetration of smartphones in Ghana to allow many more people to enjoy the opportunities identified in mobile and data financial services. With its fiber broadband products and business solutions, MTN is poised to augment home connectivity services that will help support “work from home” customers.
With its strong brand presence and positive reputation, MTN will continue to drive the business of providing an enhanced digital experience for its customers.
About MTN Ghana
MTN Ghana is the market leader in the increasingly competitive mobile telecommunications industry in Ghana, offering subscribers a range of exciting options in Pay Monthly and Pay As You Go and Mobile Financial Services. The company is committed to providing reliable and innovative services that provide value to subscribers in the Ghana telecommunications market. Since entering Ghana in 2006, MTN has continually invested in expanding and modernizing its network in order to offer superior services to a wide area of the nation.
