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The executive director of the National Culture Commission (NCC), Janet Edna Nyame, has asked the legislature to pass a law to ensure that Ghanaian fabrics are used in all state and international functions.
This, she says, will help promote national identity and encourage patronage of local fabrics.
Speaking at the launch of the 2021 Wear Ghana Festival, Madame Nyame urged all Ghanaians to patronize the colorful local fabrics, adding that she would appreciate a law passed to ensure that Ghanaian fabrics, such as Smock, Kente, GTP, Woodin, the Batik tie & dye was used in all state and international functions only to promote Ghanaian culture and identity.
The Wear Ghana initiative is part of the Ministry of Tourism, Arts and Culture’s series of activities to promote Ghana, which includes; See Ghana, Feel Ghana and Eat Ghana, instituted four years ago.
The Commission adopted the Wear Ghana look to promote Ghanaian clothing by celebrating it festively through fashion shows every year. This is also aimed at discovering the talents of young people and also creating employment for young people who were interested in fashion and clothing.
Madam Nyame said that the designers for this year’s celebration should use our local fabrics to design various outfits that can be worn both locally and in any international program outside of Ghana for international communities to appreciate what Ghana had.
Madam Nyame said that this year’s fashion show was not going to be a one-day event but a month-long event in which various designers would show their designs with their models by walking on the different social networks of the Commission.
Professor Fredrick Owusu Nyarko, Culture Ambassador for Ghana and beyond, said they would visit institutions to take pictures of people wearing local prints.
He said these images would be posted on the Commission’s social media for people to vote and those that emerged as winners would get media exposure to encourage more people to use products made in Ghana.
Professor Nyarko said that they intended to engage the media, especially television and radio stations to spread Ghana’s attrition message to allow more Ghanaians to buy more from it.
The festival will be held virtually this year due to the Covid-19 pandemic with activities such as the online virtual fashion show, the spoken word show, teaching the proper way to wear men’s clothing, and interviews with the media with key stakeholders.
— starrfm
