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International Advertising Association (IAA) Senior Vice President Joel Edmund Nettey took over as Global President and President for the term 2020-2022.
The immediate past president of AAG will be the first African to lead the IAA, the global compass for marketing and communications.
Mr. Nettey will lead a team of 25 Executive Committee members from a number of countries, including Australia, Austria, India, Italy, Malaysia, Mauritius, Nigeria, Poland, Russia, Romania, United Arab Emirates, United Kingdom and United States, among others.
A thoroughbred marketing communications professional, Joel Nettey has over 20 years of experience leading, creating and shaping campaigns for some of the most iconic brands.
He has been the CEO of several affiliates of multinational marketing communications agencies in Ghana, including DDB, Saatchi & Saatchi and Publicis.
Mr. Nettey’s passion for building relationships and his penchant for achieving extraordinary marketing and communication goals have resulted in the agencies he has led over the years being partners with a myriad of world-class companies, both multinational and international. autochthonous.
Speaking at his inauguration ceremony, Mr. Nettey outlined his plans for the next two years.
“We will focus on four key pillars: creativity and innovation, regulatory issues, diversity and inclusion, and education. Together as a team, we will take the necessary steps to ensure that the IAA remains the most recognized, relevant and impactful marketing and marketing communications association in the world, while ensuring that we attract and deliver opportunities that engage and nurture the community. next generation of game-changing marketing ”.
Srinivasan Swamy, the immediate past president and president of the presidents council also said: “I have worked with Joel for the last two years when he was senior vice president of IAA.
“His understanding of the issues at IAA is astonishing, as is his level of commitment to delivering what is required. I am confident that IAA will prosper over the next two years under her leadership and I am pleased to actively support her initiatives that will help develop IAA.
Joel Nettey has over twenty years of experience leading, creating and shaping campaigns for some of the most iconic brands.
He is the CEO of The Ninani Group in Ghana, which comprises ReZultz Advertising, Interactive Digital, Touchpoint Magna Carta, Brand Alert and Innova DDB Ghana.
