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Ghana Tourism Authority Executive Director Akwasi Agyeman and Hollard Ghana Group Executive Director Patience Akyianu received the prestigious CIMG Marketing Man and Woman of the Year 2019 award at the 31S t edition of the National Marketing Performance Awards.
The awards given to them in a colorful ceremony in Accra on Saturday night was in recognition of the remarkable roles both played in transforming their respective companies and stimulating the growth and development of the country’s economy.
The two, among other things, received a plaque, a portrait of themselves, personal accident insurance coverage worth 200,000 cedis and a weekend gift for two at one of Ghana’s luxurious hotels.
According to the quote in honor of Mr. Agyeman, he led an organization that set out to create a more focused and harmonized approach to destination branding and marketing, where he led his team to achieve those feet by positioning Ghana as the destination. West Africa’s most preferred tourist destination, strengthening Ghana’s global competitiveness among its target audiences, including stakeholders, travel consumers, investors in the travel trade, and more.
A notable milestone during his tenure has been the success story of the Year of Return, which has positioned Ghana on the map as a destination of choice attracting a visitor population of approximately 1.1 million in 2019 and more than 15 organizations. press to cover the event.
For Ms Akyianu, her leadership has seen tremendous progress and innovative ideas that saw the introduction of products such as Hollard ChatInsure: Araba Hollard, Hollard on the go with Melcom and Vivo Shell, and mobile phone insurance, all of which have changed the game. face of insurance. in Ghana.
He also oversaw the introduction of innovations in the area of end-to-end diversified distribution platforms through traditional and digital channels designed for customer convenience. In the year under review, his office had a total revenue of around 126 million cedis, which was a significant improvement over 2018 of 101 million.
Meanwhile, Fanmilk Marketing Manager Edwin Amoako was honored as CIMG Marketing Intern of the Year and Regina Manu as Marketing Student of the Year.
The 31st edition of the CIMG National Marketing Performance Awards was themed “Marketing in a Disruptive Era”
