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The global volume of smartwatch shipments is estimated to reach 134 million units in 2020, as the market has been inspired by the new generation of Apple Watch, which can work without an iPhone and perform outstandingly in the medical sector over the years. As a result, the CAGR (compound annual growth rate) of the global smartwatch market between 2018 and 2022 is estimated to be 16%.
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Apple Watch has been the most attractive with unique features and looks and thus has been the best-selling product of its kind in the last two years. For this reason, other counterparts have been mimicking the Apple Watch specifications and functions. This report provides the development of the global smartwatch market, focuses on three key observed development trends, and examines the product strategies of key players such as Apple, Fitbit, Fossil, and Garmin.
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Key players. Main players
Abardeen, Adidas, Apple, ASUS, BBK, Dexcom, E. Armani, Epson, Fitbit, Fossil, Garmin, GOLiFE, Google, Guess, Guider, Huawei, Kate Spade, Kido, Leadtek, LG, LV, Microsoft, Michael Kors, Motorola, Movado, New Balance, Nike, Nokia, Polar, Qualcomm, Samsung, Suunto, Swarovski, TAG Heuer, Teemo, TomTom, UA, Xiaomi and XT.
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Table of Contents
1.Development of the global Smarwatch industry
1.1 Apple Watch to drive global market growth
1.2 Apple, the biggest player in the smartwatch market
2.Global development of smart watch functions
2.1 Three main trends in smart watches
2.2 Three development trends of smart watch functions
2.2.1 Direct Internet connectivity as a key feature of multifunctional smart watches
2.2.2 NFC payment popularization
2.2.3 Smart watches as personal health monitoring devices
3. Product strategies of leading smartwatch suppliers
3.1 Apple Leverages MVNO Market With Direct Internet Access
3.2 Fitbit Focuses on Demand for High Performance and Price Products and Aggressively Leverages the Healthcare Market
3.3 Fossil defends its market share with a quick-to-market strategy and basic smartwatch functions
3.4 Garmin Avoids Competition with GPS Smartwatches Designed for Sports
3.5 Smartwatch functions give a hint about future developments from providers
4.MIC Perspective
Glossary of terms
List of companies
Tables list
Table 1 Worldwide shipments of smart watches by supplier, 2016 – 2017
Table 2 Development of smart watch functions in 2017 and 2018
List of figures
Figure 1 Worldwide shipping volume of smart wearable devices, 2015-2022
Figure 2 Features and prices of the top 5 smart watch brands
Figure 3 DexcomG5 Continuous Glucose Monitoring System jointly developed by Fitbit and Dexcom
Figure 4 Fossil smartwatch with clock hand movements
Figure 5 Comparison of SmartWatch Features Provided by Vendors
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