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Ghana Exim Bank’s Head of Corporate Affairs, Richard Osei Anane, has confirmed the existence of one-year brand ambassador contracts between the bank and showbiz personalities Agya Koo and Shatta Wale.
However, Mr Anane says that the figures (GH ₵ 2 million for Shatta Wale and GH ₵ 250,000 for Agya Koo), which have been widely reported, as the value of the respective contracts is not exact.
He also revealed that the company has already paid 15% of the real value of the respective contracts to the personalities.
In a statement, the bank said the two were hired as influencers for a campaign to promote the production of local products and services to improve export revenue generation. The campaign called ‘Made-In-Ghana 4P’ was launched on Sunday, August 30, 2020.
“In summary, we have in fact signed contracts with the two artists who are recognized in their own field but have not even started their duties. Due to the fact that it is a contractual agreement between two parties, we cannot reveal any content,” said the Mr. Anane said in an interview on Joy FM.
“We have signed a contract with the two artists, we have contractual obligations, we cannot reveal the amount, but all we want to say is that the amount quoted is not correct. I cannot reveal it due to contractual obligations.”
However, he assured that the contract “went through hiring procedures” and “has not yet started.”
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Background
The existence of the contracts first came to light in Parliament’s Public Accounts Committee (PAC) on Wednesday when Kumbungu MP Ras Mubarak raised concerns over a 2 million GH GH payment to Shatta Wale (known in private as Charles Nii Armah Mensah).
He said it was unwise for Exim Bank to pay such an amount to an artist to promote products made in Ghana.
“I mentioned GHS2 million that went to Shatta Wale, but the Deputy CEO says they wouldn’t know who the vendor selected. And this is not to say that we have a problem with Shatta Wale getting a certain amount of money to do any work. But the Ghanaian public deserves to know how much came out and who got it because their responses were not satisfactory.
But in response to the query, the bank’s deputy chief executive, Kwame Adu-Darkwa, said the bank had hired a media consulting team to address the matter.
He insisted that Exim Bank did not pay the dancehall musician directly.
“You will be surprised how good brand ambassadors can be at promoting a particular industry. Sometimes the thing to do is, if you’ve done an amazing job, it will be good for people to know what their options are, and having a good brand ambassador to do that makes sense. “
For his part, committee chairman James Klutse Avedzi said the committee will soon invite bank officials to provide details of such payments to the dancehall artist and other brand ambassadors.
About Exim Bank
The Export-Import Bank of Ghana Act 2016 Act 911 established the Exim Bank of Ghana to further the Ghanaian government’s quest for a viable and sustainable export-driven economy.
The Bank’s objective is to directly or indirectly support and develop trade between Ghana and other countries and to strengthen Ghana’s capacity and competitiveness in the international market.
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